
Episode #12
Your Next Major Donor Will Come from Your Recurring Giving Program (with Dave Raley)
What do you do when total charitable giving hits an all-time high but your donor file keeps shrinking ? The answer might be a strategy you've assumed isn't for your organization — recurring giving. In this episode, Russ Phaneuf interviews Dave Raley, founder and CEO of the Center for Sustainable Giving. Learn why your next major donor (and legacy donor) might already be giving you $10 a month , why recurring giving is more accessible to more nonprofits now than at any other point in history, how investing in a sustainer program pays off this year and not "someday," and ways to get started today without tote bags or fancy membership tiers. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com . Additional Resources [NPFX] Why Monthly Giving Matters for Every Nonprofit Organization https://www.ipmadvancement.com/npfx/why-monthly-giving-matters-for-every-nonprofit-organization The Sustainable Giving Growth Blueprint https://www.sustainablegiving.org/blueprint Your Next Major Donor Is Already Giving Monthly by Dave Raley https://www.sustainablegiving.org/articles/your-next-major-donor-is-already-giving-monthly Why Sustainable Giving Requires Rethinking Nonprofit Finance by Dave Raley https://www.sustainablegiving.org/articles/why-sustainable-giving-requires-rethinking-nonprofit-finance Guest Dave Raley is an author, advisor, and the Founder & CEO of The Center for Sustainable Giving . He's the author of The Rise of Sustainable Giving and writes a weekly column called The Wave Report. As an advisor and speaker, he has worked with thousands of nonprofit leaders to grow both personally and organizationally. Dave also hosts the Sustainable Giving Podcast , a show that shines a light on what's working in sustainable giving. https://www.linkedin.com/in/draley/ https://www.sustainablegiving.org/ https://www.imago.consulting/book https://www.sustainablegiving.org/podcast Host Russ Phaneuf , a co-founder of IPM Advancement , has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics. https://www.linkedin.com/in/russphaneuf/ https://www.ipmadvancement.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement

