business
Hosted by Michael Howard · business · EN · 154 episodes
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders. The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show. Check out transcribed episodes on our website at Infotools | Podcasts *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful clou
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Signup to Generate a PitchNow that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
Now that's Significant is hosted by Michael Howard. The show has published 154 episodes to date.
Recent episodes include "Now that's Significant - How Women in Research (WIRe) is giving back to the industry" (1 December 2025, 10 minutes), "Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel" (16 April 2025, 41 minutes), and "Imagining a world where consumers owned & benefited from their data with Wes Chaar" (19 March 2025, 47 minutes).
Now that's Significant publishes roughly weekly, with episodes averaging 39 minutes across 154 episodes.
Booking probability for Now that's Significant is 35%, and the host is rated Selective on guests. Now that's Significant requires a Pod Score of 80 or higher. Now that's Significant's contact route on record: verified email.
The strongest fits for Now that's Significant are Photography, Polling & Other Services. Now that's Significant has a business audience.
Michael Howard hosts Now that's Significant, a business show with 154 episodes published.
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Episode #154
<p>Welcome to this latest episode of Now that's Significant, which just happens to be a significant episode in and of itself - especially after a long absence from the [digital] airwaves.</p> <p>John Bird discusses the...
Episode #153
<p>Welcome to Now that's Significant, a market research podcast hosted by Michael Howard, the Head of Marketing at Infotools. This week, Dr. Anastasia Kārklīna Gabriel, an award-winning author and cultural theorist...
Episode #152
<p>On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership from agencies and...
Episode #151
<p>Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black...
Episode #150
<p>Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the...
Episode #149
<p>Welcome to Now that's Significant, a market research podcast hosted by Michael Howard. In this episode, Febronia Ruocco, a global insights and analytics director, returns to discuss the importance of insights...
Episode #148
<p>On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older adults, especially...
Episode #147
<p>In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. </p> <p>The episode...
Episode #146
<p>Welcome to 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools.</p> <p>In this episode, Steven Snell, PhD, head of research at Rep Data, shares insights on...
Episode #145
<p>In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools,</p> <p>we're joined by Elizabeth Oates, a seasoned insights leader and author of 'More...
Episode #144
<p>This episode of Now that's Significant features host Michael Howard, Head of Marketing at Infotools and Jo Secher, a freelance researcher. </p> <p>Amidst the rise of misinformation (in this case that which is more...
Episode #143
<p>Thanks for listening to this episode of 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. Joining him is Lauren Cheatham, a behavioral scientist and...
Episode #142
<p>In this episode of Now that's Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Lisa Miller, President of Lisa W Miller and Associates and author of 'The Business of Joy.' The discussion...
Episode #141
<p>In this episode of Now that’s Significant hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into the challenges...
Episode #140
<p>This episode of Now that’s Significant, a market research podcast, welcomes Michelle Murphy Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to market...
Episode #139
<p>In this episode of Now that's Significant, a market research podcast, host Michael Howard delves into the complex relationship between artificial intelligence and human creativity with guest Vivienne Ming, a...
Episode #138
<p>In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey...
Episode #137
<p>In this episode of "Now that's Significant, a market research podcast," host Michael Howard, the Head of Marketing at Infotools, engages in a thought-provoking conversation with Jeffrey Hirsch, founder and president...
Episode #136
<p>In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Adam Hansen, principal and VP of behavioral innovation at Ideas to Go, to discuss the intersection of...
Episode #135
<p>In this episode of Now That's Significant, a market research podcast, host John Bird welcomes Professor Stephen Kraus from the University of San Francisco to discuss the importance of collaboration between academia...
Recent guests on Now that's Significant. Study who booked and why before you pitch.
author, Reddit
Global Strategic Insights & Analytics Director and Executive Leadership Coach, Unclear
professor in the Clinical Psychology Program at Teachers College, Columbia University, Columbia University’s Teachers College
theoretical neuroscientist, entrepreneur, and author, Socos Labs
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