Novel Marketing

Authors on KDP Select get access to $700 million a year in the Kindle Unlimited fund. One login, one dashboard, one algorithm, one company to deal with. But that same company won't let you talk to a human with authority...

Authors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!” We have just gone...

It's 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn't put it down, and now she's at the end, feeling that particular ache that comes from...

If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name...

You know you need an email list. You've heard about reader magnets and maybe you even have one, but you're stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged...

Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing...

For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you'd earn it back in sales. Because of the expense, many authors decided it wasn't worth the risk. So...

You will die. It could be today, it could be 15 years from now, but no one lives forever. Your books, however, can outlive you. In fact, seventy years after you're gone, they’ll live in the public domain. That means...

What do you do if your Amazon account gets suspended but you didn’t do anything wrong? Unfortunately, Amazon doesn't care if you're innocent. That's not pessimism. It's strategy. Once you understand what Amazon cares...

Is hiring a publicist a waste of money or not? A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000...

Do you feel like an imposter as a writer? You probably are. Most authors who experience imposter syndrome are imposters, but they don't have to be! As the saying goes, “There are no good writers; just bad writers who...

Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results. This week on Novel Marketing , Amazon ad specialist Bryan Canter...

Instead of a guest interview or a marketing deep-dive, in this week’s episode I'm inviting you to something I've spent years building for authors who want to be taken seriously. You’ll discover: How you can get lifetime...

A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that...

Have you ever finished a book you loved, handed it to a friend, and heard back, "It was fine"? That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis...