business
Hosted by Lindsay Pedersen · business · EN · 72 episodes
As a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget and your emotional energy? That is what Lindsay Pedersen is exploring on the North Star Leaders Podcast. In every episode she is joined by the entrepreneurs and executives who understand the impact brand makes on their companies, and how vital it is to have a North Star that aligns the efforts of everyone working towards a common goal at an organization. They dig into how to set the conditions for a company that creates real value for decades, and navigate the dance between creating economic value now, and serving a noble purpose that will last into the future. Remember: Brand is your North Star. The The North Star Leaders podcast is hosted by Lindsay Pedersen, a brand strategist and author of the bestselling book: Forging an Ironclad Brand. She has worked with corporations like Duolingo, Starbucks, Expedia, Pantheon and
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchAs a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget and your emotional energy? That is what Lindsay Pedersen is exploring on the North Star Leaders Podcast.
North Star Leaders: Positioning, Brand Strategy, and Leadership is hosted by Lindsay Pedersen. The show has published 72 episodes to date.
Recent episodes include "Anxiety Antidote with Tim Freestone" (20 October 2026, 27 minutes), "Built to Belong with Rick Brooks" (23 June 2026, 28 minutes), and "Scaling Stories with Ali Albazaz" (16 June 2026, 28 minutes).
North Star Leaders: Positioning, Brand Strategy, and Leadership publishes roughly weekly, with episodes averaging 29 minutes across 72 episodes.
Booking probability for North Star Leaders: Positioning, Brand Strategy, and Leadership is 33%, and the host is rated Selective on guests. North Star Leaders: Positioning, Brand Strategy, and Leadership requires a Pod Score of 80 or higher. North Star Leaders: Positioning, Brand Strategy, and Leadership's contact route on record: verified email.
The strongest fits for North Star Leaders: Positioning, Brand Strategy, and Leadership are Business & Management Consulting and Marketing, Advertising & PR. North Star Leaders: Positioning, Brand Strategy, and Leadership has a business audience.
Lindsay Pedersen hosts North Star Leaders: Positioning, Brand Strategy, and Leadership, a business show with 72 episodes published.
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Episode #72
AI is moving faster than most leaders can comfortably process, and in cybersecurity, that speed is creating a very real sense of anxiety. So how do you lead, market, and make smart decisions when the ground keeps...
Episode #69
Culture isn't what's written on the wall - it's what people actually do when nobody's watching. So how do you build a company where employees act like owners, customers feel like they belong, and brand values drive real...
Episode #68
Brand isn’t just a logo. Culture isn’t just a mission statement. And customer obsession isn’t something you put in a slide deck. In this episode, Lindsay sits down with Ali Albazaz, CEO of Inkitt, to explore how a...
Episode #67
How much of your buying decision is actually rational? And how much of it was made long before you ever started comparing options? In this episode, Lindsay Pedersen sits down with Bryan Law, CMO at Nerdio, for a...
Episode #66
AI is making it easier than ever to create content, but also easier than ever to disappear into the noise. So how do you actually stand out when everything starts to sound the same? And what does it really take to...
Episode #65
Is your brand working for you or just existing by accident? In this bonus episode, the tables turn on host Lindsay Pedersen as podcast producer Megan Dougherty steps in to interview Lindsay herself. Lindsay shares the...
Episode #64
Perfection. Hustle. Always being the smartest person in the room. Those are the things many leaders are taught to chase. But what happens when you realize those ideas might actually be holding you back? In this episode...
Episode #63
What actually separates marketing that moves markets from marketing that just explains things? And in a world where AI is rewriting the rules in real time, what does leadership even look like when your team might know...
Episode #62
AI is everywhere. Is your business actually using it with purpose, or just chasing the hype? In this episode, Lindsay sits down with Jeremy Korst, many time CMO and executive, to unpack the real relationship between...
Episode #61
And are B2B and B2C really as different as we like to pretend they are? AI is moving at breakneck speed, but what actually stays the same when everything around marketing is changing? In this episode, Lindsay sits down...
Episode #60
Some leaders thrive on stability. Others thrive on chaos. So what does it actually take to lead marketing inside a company that’s scaling fast, solving new problems daily, and trying to democratize access to tools that...
Episode #59
Is playing it safe actually the fastest way to become invisible? In this episode, Lindsay sits down with Udi Ledergor to unpack why most marketing fails to get attention and what it really takes to stand out in a world...
Episode #58
Some leaders chase certainty. Others chase challenge, purpose, and the uncomfortable edge where real growth happens. In this episode of North Star Leaders, Lindsay sits down with Amanda Kahlow, CEO of 1Mind, for a...
Episode #57
How does a founder stay deeply hands-on without slipping into micromanagement? And what really happens when you build a company around something the world has been taught not to talk about? In this episode, Lindsay and...
Episode #56
What happens when a tech leader decides to take on one of the hardest problems in healthcare - building a system that can actually save lives with data? How do you unite dozens of massive health systems, a pandemic, and...
Episode #55
How do you decide what to build when every day brings a hundred new possibilities? And how do you keep your focus without losing the spark of creativity? In this episode of North Star Leaders, Lindsay talks with Andrew...
Episode #54
Plenty of leaders talk about collaboration. Far fewer can actually make it happen—especially when the stakes are high, and the timelines are brutal. So what’s the real difference between the buzzwords and the leaders...
Episode #53
Every box on your doorstep, every item you’re ready to toss - could those be hidden opportunities to build community? Todd Dunlap, CEO and board chair of OfferUp, thinks so. In this episode, he joins Lindsay to talk...
Episode #52
Selling doesn’t have to feel slimy. Open source doesn’t have to feel risky. And leadership doesn’t have to drain you. Dan Lorenc, CEO and founder of ChainGuard, has built a company - and a culture - around those...
Episode #51
You can’t “ing” your way to winning. At least, that’s how Latane Conant, CRO of 6Sense, sees it. For her, leadership isn’t about cranking out activities - it’s about shaping markets, chasing causes instead of jobs, and...
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