
Episode #4
Is great marketing a matter of instinct or numbers? - with Andrea Zappolini
<p>Andrea Zappolini grew up playing football between parked cars in a small Tuscan village, then fell for NBA sneakers and never quite let go. That mix of sport and product carried him through McCann advertising agency, Nike Italy and seven years at Adidas, where he worked on the Superstar relaunch and the Yeezy era, and into his current role leading performance eCom marketing across Puma Europe. In this episode, he explains why marketing today runs on data as much as on ideas, how brand building and performance pull in different directions sometimes, what it felt like to read a...





