
Next In Time
Episode 189: The Laws of Promotion: Making Marketing Simple | Leslie A.M. Smith, Author and Marketing Specialist
How can a small business get the word out without getting lost in marketing jargon or chasing every new platform? In this episode of Next in Time , we welcome Leslie A.M. Smith, founder of McCormick L.A. Public Relations and author of Laws of Promotion . Leslie has spent decades helping small businesses, nonprofits, and entrepreneurs turn their goals into practical marketing and public relations plans. We explore the principles behind effective promotion: understanding whom you want to reach, communicating what makes your work valuable, and choosing activities you can carry through consistently. Leslie brings a perspective shaped by working across industries and by seeing marketing tools change while the need for a clear message stays constant. Whether you’re building a business, leading a nonprofit, or trying to make your work more visible, this conversation offers a simpler way to think about promotion. Website: https://www.mccormickla.com/ Facebook: https://www.facebook.com/McCormickLA Instagram: https://www.instagram.com/mccormickla_pr/ LinkedIn: https://www.linkedin.com/in/leslieamsmith/

