business
Hosted by Blake Johnston · business · EN
Sales and Marketing Strategies for Growing Businesses
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Contact path
Verified email
Booking probability
20%
Guest openness
Selective
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Signup to Generate a PitchNext Best Customer is hosted by Blake Johnston. The show has published 24 episodes to date.
Recent episodes include "Pre-Call Education & Framing (For Better First Calls)" (31 January 2026, 9 minutes), "How to Begin & End a First Call" (31 January 2026, 8 minutes), and "Mapping Your Total Addressable Market" (5 September 2023, 16 minutes).
Next Best Customer publishes roughly monthly, with episodes averaging 26 minutes across 24 episodes.
Booking probability for Next Best Customer is 20%, and the host is rated Selective on guests. Next Best Customer requires a Pod Score of 80 or higher. Next Best Customer's contact route on record: verified email.
The strongest fits for Next Best Customer are Marketing, Advertising & PR and Business & Management Consulting. Next Best Customer has a business audience.
Blake Johnston hosts Next Best Customer, a business podcast with 24 episodes published.
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Episode #23
Summary In this conversation, Blake Johnston emphasizes the significance of pre-call education and framing in the sales process. He discusses strategies for engaging prospects before meetings, including the use of text...
Episode #23
In this episode, we discuss how to begin and end a first B2B sales call to maximize conversion. This information is based on working with hundreds of clients on cold lead conversion and B2B prospecting. In our free Cold...
Next Best Customer
In this episode, we talk through some groundbreaking work were doing with clients helping them map their total addressable market. This is a completely different way to think about the current state of who you're...
Next Best Customer
In this episode of Next Best Customer, I talk with Jason Wilmot of Hacktics. Jason is an absolute expert in all types of paid advertising. We talk through the basics that everyone should be doing as well as in-depth...
Next Best Customer
In this episode of Next Best Customer, I have the opportunity to speak with Nigel Green about 2021 sales strategy planning. Nigel is the author of Revenue Harvest and someone you need to be following in the sales world...
In this episode, I have the opportunity to connect with Michael Gegg of South Thames Marketing about critical B2B Marketing trends. Michael's team put together an extensive research report studying how to stand out in...
Next Best Customer
In this episode of Next Best Customer, we talk with Ann Sieg of E-Commerce Business School. Ann is an absolute market expert for both B2B and B2C. During our conversation we talk about how e-commerce marketing relates...
Next Best Customer
In this episode, Jason Bay of Blissful Prospecting drops by and discusses holistic marketing strategies, how to create great messaging, and everything else outbound marketing. If you aren't following Jason and Blissful...
Next Best Customer
In this episode of Next Best Customer, Seth Thompson from Imperium Data Networks joins us to talk LinkedIn strategy and personal branding. Seth is an awesome follow on LinkedIn, he puts out really engaging content. For...
Next Best Customer
In this episode, we dive into some advanced tactics using offline strategies to drive outbound marketing. Postal.io is this awesome new platform that helps with things like sending handwritten notes, personalized...
In this episode, we have Callum Henderson on to provide some incredibly tactical prospecting advice. Callum spends all day, every day in the trenches booking meetings for clients. We talk about cold calling, cold email...
In this episode of Next Best Customer, we talk through building playbooks for upselling existing customers. So many companies spend time and effort on net new clients but there is a much faster path to revenue by...
Episode #12
In this episode of Next Best Customer, we dive into B2B content marketing with Ali Schwanke, the CEO of Simple Strat. Ali has a fantastic perspective on how to create content that people actually care about. At the same...
Episode #11
In this episode we dive into some external coaches we recently hired at OutboundView to help us with sales and marketing.. I talk about the process we went through working with specific coaches and how they are helping...
In episode 10 of Next Best Customer, I had Jeremy Boudinet of Nextiva join to talk about content strategy, promotion, and PR. Jeremy is an absolute expert in everything content-related. He has some incredibly tactical...
In this episode, Chris Walker from Refine Labs joins Next Best Customer to talk about everything B2B sales and marketing. Chris is an absolute expert on strategy but also has incredibly tactical advice on things like...
In this episode of Next Best Customer, we have Ryan Reisert from ConnectAndSell join us to talk about everything top of funnel marketing and outbound marketing. Ryan is an absolute expert when it comes to B2B lead...
In this episode of Next Best Customer, I have Will Kloefkorn of EcSell Institute join me to talk about using sales coaching to drive revenue. We talk about how you actually measure the quantity and the quality of sales...
Episode #6
In episode six of Next Best Customer, we dive into the confusing topic of B2B Buyer Intent Data. We look at different types of intent data, our experience using intent data, and expectations you should have as a B2B...
In this episode, Ollie Whitfield from Creation Agency joins us to talk about designing and implementing incredible virtual events and webinars. Ollie works with a lot of great brands in the sales and marketing space and...
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