
Episode #22
Safety Before Strategy: Why Your Nervous System Is Determining Your Business Decisions — with Rita Ainsworth
Rita Ainsworth spent over a decade in performance marketing, burned out twice, and walked away at the peak of her career. What she found on the other side changed everything she believed about high performance. In this Never Launch Live conversation, Rita and Natasha talk about what safety in the body actually means for founders and why the ceiling most women keep hitting isn't a skills gap but a safety gap. They go deep on parts work (IFS), why the biggest reactions come from the youngest parts of us, what it means to lead from heart-gut-brain alignment instead of fear, and why doing less is often the highest-leverage move a high performer can make.






