Neil Wilkins Podcast

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and...

How to make your brand easier to understand, easier to remember, and easier to choose. Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for...

This episode is sponsored by Superside , the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is...

How to interpret briefs, ask better questions, and deliver work that meets expectations Why briefs matter : A brief gives direction before work begins. It should clarify: - What needs to be achieved - Who the work is...

Caroline Hodson, is the Founder and CEO of marketing technology consultancy Woolf Hodson. Her perspective is simple: current sales processes were built for a world that no longer exists. She argues that in a world...

By the end of this session, you should be able to:Identify where AI can support market researchTurn research questions into better promptsUse AI for desk research, synthesis and analysisAvoid weak synthetic...

Vladimer has over 15 years of international experience, and is regarded as one of the world’s top digital transformation and AI thought leaders. He is a sought-after keynote speaker, futurist, Fortune 500 consultant...

Sheldon Wolf is the founder of Intellitary, an AI-powered transaction origination platform that is redefining how consumers, agents, lenders, and businesses connect. For more than 35 years, he has built companies across...

Creating Piece of Mind with AI, with Jordan Robinson Jordan Robinson built the app your kitchen didn’t know it needed. Anxin is the only platform that scans your grocery receipts, tracks what’s in your fridge, and...

How marketers can make sound decisions using judgement, experience and available data when the full answer is not yet known.By the end of this session you should be able to:Recognise different types of uncertaintyUse...

A CMO’s Perspective of AI, with Brian Reed Brian C Reed is Chief Marketing Officer at Corsha and a 6x CMO with over 25 years in cybersecurity and enterprise software. He has spent his career at the intersection of...

How to plan, create, distribute and measure content that works across the full customer journey Reflection: Is your content currently planned as a connected system, or as a series of separate channel tasks? Content is...

Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication. For marketing strategy support in...

Session aims By the end of this session, you should be able to: Structure a clear campaign reportLink objectives, activity and outcomes Select relevant evidence Explain results rather than simply list them Write useful...

How to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and...