Hosted by AJ Maestas · 🇺🇸 US · EN · 286 episodes
Established thought leaders with verified media credentials.
Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories. From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Sports Business takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.
AJ Maestas hosts Navigating Sports Business, a sports show with 286 episodes published.
"Our primary brand value, the thing that people choose us for...is about fun and entertainment." Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive anal
Eddie Lewis - Founder of TOCA Soccer - is changing the way that young soccer players train, while simultaneously building soccer's answer to Topgolf. He shares how he balances both objectives domestically and his plans f
Ryan McCarthy — Board of Visitors Member at Virginia Tech — explains the power of athletics to bring positive global exposure to a university. Smart investments in athletics have the potential for as much as $1B in ROI,
Radhika Duggal - CMO of Major League Soccer - has an opportunity to ride the wave of soccer fandom in U.S. that is building around the FIFA World Cup. She explains how she works with marketers from all 30 MLS clubs to en
"Most clients want to push create something completely cutting edge." Brian Mirakian - Senior Principal at Populous - on how they work with visionary team owners to push boundaries to bring something new to the marketpla
Board members and university administrators are spending an increasing amount of time on athletics. Ryan McCarthy — Board of Visitors Member at Virginia Tech — joined our podcast with insight on the goals of a university
With the NBA accepting bids for NBA Europe, they get a chance to vet new owners and create new media inventory. AJ and Charles break down some of the unseen benefits of expanding the NBA internationally. Listen to the fu
With the NBA accepting bids for NBA Europe, they get a chance to vet new owners and create new media inventory. AJ and Charles break down some of the unseen benefits of expanding the NBA internationally. Listen to the fu
Brian Mirakian - Senior Principal at Populous - discusses how architects and sports teams are designing multi-use stadiums with the future in mind. Trends and interests evolve much faster than stadiums can be built, so f
From our annual predictions episode, AJ and Charles explore whether or not the NFL will have a new media rights deal by this time next year. The league already demands $12B annually and they are looking for a 50%-100% in
The NBA is officially taking bids and vetting investors for NBA Europe. AJ and Charles discuss the value proposition for investors, the upside and risk for the NBA, and what this means for the global basketball ecosystem
Mike Dillon – CFO of the Pittsburgh Penguins – on the "triangle offense" of ticketing, marketing, & strategy that allows them to react to data models and test new initiatives throughout the season. He cites the example o
Katie Bynum Aznavorian — Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee — breaks down how Team USA built on the momentum of past Olympic Games at the Milano Cortina 2026 Olympics. T
Sponsorship budgets often compete with digital and social advertising that offer clear, measurable conversion rates. Rather than treating sponsorships like a pure media buy, experienced marketers understand the downstrea
Special predictions episode: AJ and Charles give their thoughts on the next 12-months in sports business. What will be the price tag for Seattle Seahawks? Will the NBA expand? Will the NFL add an 18th game? How many priv
Mike Dillon - CFO of the Pittsburgh Penguins - leads a duel role overseeing both finance and strategy for one of the most iconic franchises in the NHL. He and his team work closely with Navigate on advanced fan segmentat
How are teams and leagues approaching partnerships with prediction markets? Jeff and Charles are having frequent conversations with property clients around how to handle this emerging category. For most, the priorities a
What is the most common mistake athletic departments are going to make as private capital enters college sports? AJ and Charles give their thoughts: 1) How are you spending the money? 2) Are you maintaining optionality f
Katie Bynum Aznavorian - Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee - dives into the metrics behind a very successful Milan Cortina games, and how she's able to pivot quickly to
David Dunn – Founder of Athletes First – worked with Leigh Steinberg before separating to start his own agency. He shares the story of the legal battle that followed. Dunn and Athletes First ultimately won on appeal, but
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Navigating Sports Business is hosted by AJ Maestas. The show is categorised under sports (business) and has published 286 episodes.
Navigating Sports Business has published 286 episodes.
Navigating Sports Business regularly covers sports, business. It sits in the sports category, with a business focus.
Navigating Sports Business is accessible for guests with genuine sports expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Navigating Sports Business hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Navigating Sports Business average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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