Motherhood Anthology: Photography Education for a Business You Love

Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.

Motherhood Anthology: Photography Education for a Business You Love is a arts podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Motherhood Anthology: Photography Education for a Business You Love, a arts show with 0 episodes published.

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  Episode #193

  Episode 193: Photography Pricing Without the "Have To": Laura Esmond's Hybrid IPS Model

  Oct 6, 20261 hourS6

  Photographers hear a lot of pricing advice that begins with "you have to." Laura Esmond, a portrait photographer of 26 years and a TMA mentor, believes your pricing should be built around how you want to earn your income and where you want to spend your time. In this conversation with Katie Lamb, TMA's Director of Education, Laura walks through the hybrid pricing model she has been testing with real clients since August. In This Episode Why your cost of doing business number is only the starting point, and the questions to ask yourself before you commit to any pricing model The strengths and weaknesses of all-inclusive pricing and IPS, from a photographer who has used both How her hybrid model works: a $1,500 package paid up front that includes the first 30 digitals, with upgrades offered at the ordering meeting What happened when she put her pricing online and let clients book directly, and why newer photographers may still benefit from an inquiry call How to use the planning call to learn where images will hang in the home, so you can shoot for that space Your pricing can change as your life changes, and you do not have to work it out alone. Laura is the featured educator inside The Motherhood Anthology Membership this month, with a training on identifying what is holding you back from the change you keep putting off. If you are not yet a member, we would love to welcome you in so you can learn from Laura and the rest of our mentors. About Laura Esmond Laura Esmond has been a portrait photographer for 26 years. She is the founder of the Get Rooted group coaching program, the creator of The Art of Selling, and a mentor inside The Motherhood Anthology. Website: lauraesmond.com Instagram: @lauraesmondeducation The Art of Selling: lauraesmond.com/ips Get Rooted: lauraesmond.com/getrooted Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

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  Episode #192

  Episode 192: Trial Reels for Photographers: How to Reach People Who Don't Follow You Yet

  Sep 29, 202619 minS6

  Many photographers post reels to the same small group of followers every week and wonder why their reach never grows. Instagram's trial reels send your content to people who have never seen your work. TMA community manager Ali Payne explains how she uses them to test ideas, grow her audience, and book sessions for her own photography business. In This Episode What a trial reel is, where to find it, and the setting to check before you post How testing different on-screen hooks on the same clip can change your results What realistic trial reel numbers look like and how to measure performance fairly How to decide whether a reel is meant for photographers, potential clients, or current followers Why a niche reel that brings in followers can do more for your business than a viral one Three ways to hold a new viewer's attention: show your camera, use location keywords, and give a clear next step How AI tools can help you review your insights and plan your next round of reels Trial reels reward steady, low-pressure experimentation, and Ali makes a clear case for posting often and adjusting as you learn. She closes with a challenge to post one trial reel this week and share your results with her on Instagram at @themotherhoodanthology. If you want ongoing support as you grow your business, join the 800+ photographers inside The Motherhood Anthology Membership. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

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  Episode #191

  Episode 191: IPS vs. All-Inclusive: Choosing the Right Pricing Model for Your Photography Business

  Sep 22, 202614 minS6

  If every pricing conversation you hear seems to assume you've already switched to IPS, this episode is your permission slip to step back and ask a better question. Katie Lamb, Director of Education at The Motherhood Anthology, unpacks why the pricing model you choose was never the real driver of profitability, and what actually is. Topics Covered Why the "IPS vs. all-inclusive" debate is a false choice, and the full range of pricing structures (hybrid, collections, tiered packages) that exist between the two What IPS genuinely does well: emotional context, no sales ceiling, and meaningful tangible products for clients Why revenue is not profit, illustrated with a side-by-side of two $2,500 clients whose hours and cost of goods sold lead to very different hourly rates The three math mistakes that quietly erode profitability under any model: skipping your cost of doing business, giving away what makes your work valuable, and ignoring how much time each client requires Why lowering your time investment per client is a legitimate profitability lever that deserves the same respect as raising prices How to find your minimum per-session number, and how to choose the pricing structure that gets you there in a way that fits your market, your clients, and the business you actually want to run You don't have to abandon a model you love because someone else earns more with a different one, and you don't have to adopt IPS to be taken seriously. You do have to make the math work. This episode gives you the framework to run those numbers with clarity instead of comparison. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

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  Episode #190

  Episode 190: How to Break the Awkward First 30 Minutes of a Family Photo Session

  Sep 15, 202651 minS6

  What does it actually take to feel confident walking into a family session? In this episode, guest host Suzy Brown, a Chicago family photographer nearly two decades into her career, sits down for a real, unscripted coaching call with TMA member Kailey, a photographer just six months into taking on clients. The questions Kailey asks out loud are the same ones photographers are still wrestling with 10 and 15 years in. Topics Covered Why the first 30 minutes of a session feel awkward for almost everyone, and the simple walk-in-the-door approach that dissolves the wall for you and your families How to handle the family member who does not want to be there, and why setting the tone before you lift the camera changes the whole session Whether you can show up as your full self on your business account when you do not feel like your own ideal client, and how sharing "from a scar, not a wound" attracts the people who want exactly you Why an exceptional client experience will outperform pure artistry financially, and what that means for photographers early in their journey The mindset shift Kailey reached at six months in that many photographers take decades to find: you do not have to be perfect, and imperfect work is often the work families treasure most When to use a pre-session Zoom call in your booking process, and how a 15-minute conversation gets families on board before you ever arrive This conversation is a reminder that the people side of photography is learnable, that the pressure to be perfect is what stands between you and the work you want to make, and that none of us have to figure this out alone. Press play to listen in on the full coaching call. About the Suzy Brown Suzy Brown is a family photographer based in Chicago with nearly 20 years behind the camera. She has built her career on transforming family photos from a dreaded obligation into an experience families look forward to, and today she teaches other photographers how to lead family sessions with confidence. Suzy will be TMA's guest educator this November, going deep on leading a family session no matter who shows up or what mood they are in. Find her on Instagram at @simplybysuzy. Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

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  Episode #189

  Episode 189: How to Plan a Styled Photography Session from One Simple Idea

  Sep 8, 202620 minS6

  Ever wonder what actually goes into those breathtaking styled sessions you see other photographers pulling off? In this episode, Ali Payne sits down with TMA mentor Marie of Marie Elizabeth Photography to get nosy about her Becoming Styled Sessions, an afternoon of four fully styled shoots she opened up to fellow photographers. From a nautical romance session on a sailboat to blue Portuguese tiles in a historic farmhouse kitchen, Marie shares how one small detail can grow into an entire creative vision. In This Episode What a styled session actually is, and why it is far more achievable than most photographers assume Why building at least one styled session a year keeps your creativity fresh and prevents your work from going on repeat How styled sessions play the long game for your business, bringing in client inquiries years after you shoot them Marie's process for planning a session from one simple idea, like a scarf, a location, or a feeling, into a complete mood board How to stretch into trends while keeping the core of your brand intact Leading a room of photographers: giving attendees creative autonomy while holding your vision Why a styled session event is the perfect low-lift entry point if hosting a workshop or retreat feels intimidating Whether you are dreaming up your first solo styled session or feeling called to invite other photographers into your vision, this conversation is proof that it all starts with one simple idea. Press play and get inspired to create something just for the joy of it. About Marie Marie is a motherhood, newborn, family, and maternity photographer serving DC, parts of Maryland, and Northern Virginia. Now in her tenth year of business, she taught for 13 years while building her photography business on the side before going full time nearly five years ago. She is a TMA mentor and the creator of the Becoming Styled Sessions. Website: https://marie-elizabethphotography.com/home/ Instagram: https://www.instagram.com/marie.elizabeth.photo Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠

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