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Hosted by Unknown Host · 🇺🇸 US · EN
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Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes. Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played. Hosted by sports business commentator and brand strategist Scott Keenan , the show dives into the intersection of sport, money and culture , with open, commercially focused conversations that go behind the big decisions shaping modern sport in Australia and around the world. From player contracts and sponsorship deals to broadcast rights, expansion teams, athlete brands and women’s sport , Moneyball is fun, curious and unfiltered — made for sports insiders and for fans who want to understand how the game really works. Subscribe and join the conversation. Because if you want to know what's really going on in sport, you've gotta follow the money!
Unknown Host hosts Moneyball - The Business of Sport.
David Beckham retired more than a decade ago—so why was he still one of the biggest commercial stars of the 2026 FIFA World Cup? That question reveals something much bigger than one footballer's career. In this episode o
The NRL got its record media rights deal. But signing the contract was the easy part. Now DAZN has to make the economics work. Former DAZN executive Murray Barnett joins Moneyball – The Business of Sport to explain what
A trademark fight between FIFA and the owners of the Ballon d'Or has opened up a much bigger question: who gets to define greatness in world football? FIFA is seeking trademark protection for FIFA GOLDEN BALL around the
Inside Story: How did the NRL land the biggest broadcast deal in its history? The headlines told us what happened. This episode is about understanding why it happened. Australian Financial Review media and marketing repo
Is the NRLW schedule broken? More than 50,000 women and girls are now playing rugby league across Australia, TV audiences are growing and Women's State of Origin has become one of the biggest events on the sporting calen
Emergency Episode: Reports suggest the NRL has agreed in principle to a new media rights deal worth around $5 billion over seven years from 2028 , potentially making it the biggest media rights agreement in Australian sp
The NRL media rights battle is entering its final stages, and for the first time in decades, State of Origin could potentially leave the Nine Network. With Peter V'landys chasing a $4 billion broadcast deal, the biggest
State of Origin is Australia's biggest television event. And there is huge pressure for the broadcast team, especially the play-by-play commentator. More than four million Australians tune in. Hundreds of people work beh
After nearly three decades away from football's biggest stage, Scotland is heading back to the FIFA World Cup. Former Scottish footballer and Australian football coach and commentator Charles Samushonga joins Moneyball t
Australia prides itself on being a sporting nation. But in a market of just 26 million people, a small number of dominant men’s competitions continue to consume most of the attention, airtime and commercial investment. I
The NRL’s broadcast rights negotiations are heating up — and Amazon Prime is now reportedly preparing a bid for rugby league rights in Australia. In this episode of Moneyball, Scott Keenan is joined by Australian Financi
For the first time in 40 years, Scottish football has had something different: hope. In this episode of Moneyball: The Business of Sport, Scott Keenan breaks down the incredible Scottish Premiership title race between He
The 2026 FIFA World Cup is being billed as the biggest tournament in football history — but it may also become the most expensive World Cup ever for fans. In this episode of Moneyball, Scott Keenan examines the business
Who is really running Manchester United right now? After years of instability since the retirement of Alex Ferguson, United are back in the Champions League and preparing to make one of the biggest decisions in the club’
Who really owns running culture? After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum. At the same time, Nike is navigating questions
What is Nine Entertainment really building with its latest sports rights deals? In this episode of Moneyball – The Business of Sport, Scott Keenan is joined by Tim Burrowes from Mumbrella to unpack Nine’s acquisition of
The St George Illawarra Dragons have made a major coaching change — but the real story goes deeper than one decision. In this episode of Moneyball, we break down what the Dragons situation reveals about how NRL clubs ope
Can the National Rugby League actually afford Nathan Cleary in the future? With reports suggesting Cleary could become the first $2 million player in NRL history, this episode of Moneyball breaks down the economics behin
What happens when you win an Olympic silver medal… and it still feels like failure? At the 2026 Winter Olympics, Scotty James claimed his third Olympic medal — yet instead of celebration, the moment carried something far
Tottenham Hotspur fans are questioning the direction of the club. After years of investment, including a billion-pound stadium and consistent Premier League revenue, Spurs are struggling to deliver results on the pitch —
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Moneyball - The Business of Sport is hosted by Unknown Host. The show is categorised under Business (business) and has published 0 episodes.
Moneyball - The Business of Sport regularly covers Business, Sports. It sits in the Business category, with a business focus.
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Episodes of Moneyball - The Business of Sport average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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