Hosted by Unknown Host · 🇺🇸 US · EN · 15 episodes
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Sport isn’t just about what happens on the field — it’s a multi-billion-dollar industry driven by the deals, decisions and dynamics behind the scenes. Moneyball is the podcast that pulls back the curtain on the business of sport — how it works, who makes it happen, and where the real game is being played. Hosted by brand expert and experienced storyteller Scott Keenan , the show dives into the intersection of sport, money and culture , with open, commercially focused conversations that go behind the big decisions shaping modern sport in Australia and around the world. From player contracts and sponsorship deals to broadcast rights, expansion teams, athlete brands and women’s sport , Moneyball is fun, curious and unfiltered — made for sports insiders and for fans who want to understand how the game really works. Subscribe and join the conversation. Because if you want to know what's really going on in sport, you've gotta follow the money!
Unknown Host hosts Moneyball - The Business of Sport, a business show with 15 episodes published.
Australia prides itself on being a sporting nation. But in a market of just 26 million people, a small number of dominant men’s competitions continue to consume most of the attention, airtime and commercial investment. I
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The NRL’s broadcast rights negotiations are heating up — and Amazon Prime is now reportedly preparing a bid for rugby league rights in Australia. In this episode of Moneyball, Scott Keenan is joined by Australian Financi
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For the first time in 40 years, Scottish football has had something different: hope. In this episode of Moneyball: The Business of Sport, Scott Keenan breaks down the incredible Scottish Premiership title race between He
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The 2026 FIFA World Cup is being billed as the biggest tournament in football history — but it may also become the most expensive World Cup ever for fans. In this episode of Moneyball, Scott Keenan examines the business
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Who is really running Manchester United right now? After years of instability since the retirement of Alex Ferguson, United are back in the Champions League and preparing to make one of the biggest decisions in the club’
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Who really owns running culture? After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum. At the same time, Nike is navigating questions
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What is Nine Entertainment really building with its latest sports rights deals? In this episode of Moneyball – The Business of Sport, Scott Keenan is joined by Tim Burrowes from Mumbrella to unpack Nine’s acquisition of
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The St George Illawarra Dragons have made a major coaching change — but the real story goes deeper than one decision. In this episode of Moneyball, we break down what the Dragons situation reveals about how NRL clubs ope
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Can the National Rugby League actually afford Nathan Cleary in the future? With reports suggesting Cleary could become the first $2 million player in NRL history, this episode of Moneyball breaks down the economics behin
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What happens when you win an Olympic silver medal… and it still feels like failure? At the 2026 Winter Olympics, Scotty James claimed his third Olympic medal — yet instead of celebration, the moment carried something far
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Tottenham Hotspur fans are questioning the direction of the club. After years of investment, including a billion-pound stadium and consistent Premier League revenue, Spurs are struggling to deliver results on the pitch —
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Tottenham Hotspur are facing a scenario that once felt unthinkable: relegation from the Premier League. But beyond the results on the pitch, what would it actually cost them? In this episode of Moneyball, we break down t
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The NRL’s Las Vegas season opener is one of the boldest marketing plays in rugby league history. But what does the event actually look like on the ground? In this episode of Moneyball – The business of sport, host Scott
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Formula 1 is back for a new season — and one of the biggest stories shaping the future of the sport is Cadillac’s planned entry into the grid. Backed by General Motors and a reported $1 billion investment, Cadillac is pr
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The NRL season launch heads back to Las Vegas this weekend with the Newcastle Knights, North Queensland Cowboys, Canterbury-Bankstown Bulldogs and St George Illawarra Dragons taking centre stage at Allegiant Stadium. The
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We're using sports statistics, data, and analytics to break down Cooper Flagg’s record-setting NBA season and what the numbers say about his long-term potential. We explore Rookie of the Year implications, compare Flagg
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In this episode of Moneyball, host Scott Keenan is joined by Crissy Whalin to break down why Bad Bunny headlining the Super Bowl Apple Music Halftime Show is more than a cultural moment — it’s a smart business decision b
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Moneyball - The Business of Sport is hosted by Unknown Host. The show is categorised under Business (business) and has published 15 episodes.
Moneyball - The Business of Sport has published 15 episodes.
Moneyball - The Business of Sport regularly covers Business, Sports. It sits in the Business category, with a business focus.
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Episodes of Moneyball - The Business of Sport average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Moneyball - The Business of Sport's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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