Hosted by Tara Claeys & Aubrey Bursch · 🇺🇸 US · EN-US · 131 episodes
Established thought leaders with verified media credentials.
The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness.
Tara Claeys & Aubrey Bursch hosts Mindful School Marketing, a education show with 131 episodes published.
We put a lot into our websites. The pages look good, the content is thorough, and we assume families will move through it the way we mapped it out. Then we actually look at the data and realize a lot of them are not navi
Enrollment looks different than it did even two years ago, and the pressure to figure out what’s actually moving families from inquiry to enrolled is real. The COVID bump has leveled off, parent expectations have shifted
Retention conversations tend to spike at re-enrollment time, but by then, a lot of the damage is already done. Families aren’t usually making their decision to leave in one moment. They’re collecting small data points al
By the time a family lands on your website, they’ve already done their homework. They’ve Googled, scrolled your social media, and asked around the neighborhood, so when they finally get to you, they’re not really browsin
Parent feedback doesn’t have to wait until the end of the year when everyone is burned out and families have already made their decisions. In this episode, we talk about building a feedback system that runs throughout th
If you work at a school that serves students with learning differences, you already know your marketing has to do things other schools never have to think about. The families coming to you aren’t browsing options. They’r
Burnout in schools isn’t just about being busy or overwhelmed, and it’s not something a day off or better time management can fix. In this episode, we unpack what burnout actually is, how it builds over time, and why so
A school website can look polished on the surface while problems quietly build behind the scenes. In this episode, Tara shares how school marketers can run a quick technical checkup to see whether their website is truly
In this episode of Mindful School Marketing, Aubrey and Tara sit down with Jason Craige Harris, a strategist, conflict mediator, and mindfulness teacher who works at the intersection of culture, leadership, and instituti
In this special live episode of Mindful School Marketing, we recorded a panel discussion straight from the Small School Leaders Conference. Tara and Aubrey are joined by experienced independent school marketers who are i
In this episode of Mindful School Marketing, we dig into one of the most complex and timely questions facing independent and private schools today: should your school participate in voucher or ESA programs. This conversa
In this episode of Mindful School Marketing, we’re joined again by leadership coach and consultant Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching and Consulting. Rebecca works with early and mid-career
As we wrap up the year, it’s just the two of us, Aubrey and Tara, reflecting on what we’ve learned from our guests and what’s ahead for schools in 2026. This year, so many of our conversations have come back to two big s
In this episode, we’re joined by Jesse Meadow, co-founder and Managing Director of Schoolcraft Digital, where he helps independent schools across the country plan and implement marketing strategies that truly connect wit
In this episode, we sit down with David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David shares how Episcopal schools define their identity and communicate their mission in ways
As school communicators, we know how complex it can be to navigate today’s conversations around diversity, equity, and inclusion. In this episode, we sit down with Jan Abernathy, Chief Communications Officer at The Brown
The microschool movement is gaining momentum worldwide, reshaping how families and educators think about learning. In this episode, we sit down with Whitney Retzer of the Microschools Network to explore how these intenti
Enrollment growth and student diversity do not happen by chance. They require clear messaging, intentional strategy, and authentic community engagement. In this episode, we talk with Dr. Tiffany Bridgewater about the pra
Conflict is an everyday reality in schools, whether it’s navigating project delays, managing stretched teams, or finding common ground across departments. In this episode of Mindful School Marketing, we’re joined by Brid
In this episode of Mindful School Marketing, we sit down with Barbara Barron, a seasoned consultant in independent school advancement, to challenge outdated fundraising tactics and explore more effective ways to engage s
Matt Thornton
Vice President of Customer Experience at SNHU · Robert C. Parker School
1 appearance on this show
Alli Williams
Head of School · FinanciALLI Focused
1 appearance on this show
Tara
Founder · 3 Spooked Girls
1 appearance on this show
Andrea Jenkins
American politician, writer, performance artist, poet, & transgender activist · St. Luke’s Episcopal School
1 appearance on this show
Michael Christopher
consultant · Independent School Management
1 appearance on this show
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To pitch Mindful School Marketing, visit https://mindfulschoolmarketing.com/podcast-episodes/ for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent education coverage.
Mindful School Marketing is hosted by Tara Claeys & Aubrey Bursch. The show is categorised under education (business) and has published 131 episodes.
Mindful School Marketing has published 131 episodes.
Mindful School Marketing regularly covers education, business, marketing. It sits in the education category, with a business focus.
Mindful School Marketing is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Mindful School Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Mindful School Marketing average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Mindful School Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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