Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch , a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) is a business podcast hosted by Keirra Woodard, with 85 episodes on record and a Required Pod Score of 82. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Keirra Woodard hosts Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS), a business show with 85 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Beyond Vanity Metrics: Marketing That Drives Real Business Results, ft. Corey Morris

  Sep 29, 202549 minS2

  <p>In this episode, marketing strategist <b>Corey Morris</b> joins us to unpack why so many companies feel like they’re spinning their wheels with content and campaigns—without seeing real business results. He explains how marketing often gets lost in the weeds of tactics and vanity metrics, and shares how his <b>START Planning Framework</b> brings clarity, accountability, and strategy to marketing efforts. If you’ve ever felt like you’re busy with marketing but not sure if it’s working, this one’s for you.</p><p>🧠 What You’ll Learn:</p>Why focusing on <b>tactics before st...

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  Episode #20

  Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast

  Apr 1, 202541 minS2

  <p><b>Why Good Marketing Often Falls Flat</b></p><p>Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone.</p><p>In this episode of the Mindful B2B Marketing podcast, communication coach Dr. Michael Gerharz joins us to help flip the script. Instead of trying to persuade harder, Michael teaches us how to resonate stronger. Because when your message resonates, you don’t have to pu...

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  Episode #19

  How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)

  Jan 13, 202543 minS2

  <p><b>Main Insight:</b><br/>Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales.</p><p><br/><b>Guest Bio:</b><br/> Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms. He has helped professionals secure high-profile media placements in major outlets such as Forbes, CNN, Bloomberg, and more. As the CEO of Geek Haus, Leonard specializes in positioning subject matter experts so they can build trustworthy and credible personal...

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  Episode #18

  S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo

  Dec 16, 202439 minS2

  <p><b>Main Insight:</b><br/>Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies.</p><p><b>Guest Bio:</b><br/>Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and cosmetics. She has led teams and consulted for prestigious brands such as LVMH, IKEA, and Sony. Currently, Indy is the founder of WeDo, a fintech application designed to support freelancers, gig workers, and small business owners by offering comprehensive business management tools with minimal...

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  Episode #17

  S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream

  Dec 2, 202426 minS2

  <p><b>Main Insight</b> Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships.</p><p><b>Guest Bio</b> Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder returns. Passionate about addressing unmet needs with practical solutions, Ken specializes in launching products, building scalable business models, and cultivating thriving company cultures. As the founder of Bluestream, he focuses on connecting businesses with their customers after the sale through innovative SaaS platforms.</p><p><b>Key Takeaways<...

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