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Hosted by Unknown Host · 🇺🇸 US · EN-US · 435 episodes
Established thought leaders with verified media credentials.
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Unknown Host hosts Mi3 Audio Edition, a news show with 435 episodes published.
Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make d
Host: Nadia Cameron, Publisher | Editor – Marketing Brand rejuvenation: How do you honour the legacy while seeking a new narrative that grabs attention, compounds consumer and customer affinity, and delivers new co
Host: Nadia Cameron, Publisher | Editor – Marketing In a fragmented media landscape, reach isn’t the only factor broadcast channels need to deliver brands. They also need to grab attention – a vital qua
57 per cent of all web traffic is automated and climbing as AI upends search, discovery and commerce. Marketers are watching page views tank – down 20-30 per cent in Australia this year – and scrambling for a
They all work for cheeky challenger brands in their respective categories, they’re not afraid of doing unconventional things – and now they’ve all been recognised as top 20 CMOs of the Year for committing to innovative a
Host: Nadia Cameron, Publisher | Editor – Marketing The Iconic CMO, Joanna Robinson, describes commercial marketers as “customer obsessed, commercially disciplined, always data-informed and strategically curious”. Former
Host: Paul McIntyre, Editor-At-Large In the last 20 years, KFC CMO Vanessa Rowed has worked across retail, banking, and QSR. Right now, compound market volatility makes “predicting demand really difficult” says Rowed.“Th
Host: Nadia Cameron, Publisher | Editor – Marketing Numbers are increasingly stacking up that sticking to your brand narrative and creative platform knitting year after year pays outsized dividends. And it might just be
Host: Nadia Cameron, Publisher | Editor – Marketing Patience of a saint, ‘glass half full’ mentality and commercially persuasive: These may not be the first things you put down on the list of attributes required in moder
Host: Andrew Birmingham, Editor - CX | Martech | Ecom Banks, telcos, and insurers are rethinking how they engage customers, shifting away from mass marketing campaigns toward real-time decisioning systems designed to res
Host: Paul McIntyre, Editor-At-Large Ryan Gosling is not a goose - at least on which feature films to front. His new movie, Project Hail Mary, from Amazon-owned Hollywood studio MGM, has blasted to this year’s best opene
Host: Nadia Cameron, Publisher | Editor – Marketing CMOs have always sought to build best-practice marketing teams – it’s one of the first things they’ll have on the to-do list when they take up a new gig. But what does
Host: Paul McIntyre, Editor-At-Large AI’s impact is rapidly eroding public trust in content, including the vast volumes originated by brands. Gen Z is leading the public concern, typified by confusion over what is real a
Host: Nadia Cameron, Publisher | Editor – Marketing Last year, one of the world’s leading minds on attention, Amplified founder Dr Karen Nelson-Field, set out to put a figure on the eye-watering cost of dull media. The j
Host: Paul McIntyre, Editor-At-Large 95 per cent of St Kilda Football Club’s marketing budget goes into its owned assets. Chief Customer and Commercial Officer, Michael Scott, has worked across some of the world’s bigges
Host: Paul McIntyre, Editor-At-Large Merging two massive holdco structures after the global Omnicom-IPG merger and culling 100 brands is not for the faint hearted. Overhauling the local operating model entirely at the sa
Host: Nadia Cameron, Publisher | Editor – Marketing Live shopping, a blend of live video, real-time interaction and in-stream checkouts, is becoming a significant incremental ecommerce growth lever. Global figures sugges
Host: Nadia Cameron, Publisher | Editor – Marketing For Expedia Group country director and marketing activation lead, Philippa Durant, completing an MBA culminated in three leadership pillars reflecting her own personal
Host: Paul McIntyre, Editor-At-Large Despite a multi-year boom, there’s an abundance of retail executive teams around the world disappointed with their retail media network initiatives - largely because of a misleading v
Host: Paul McIntyre, Editor-At-Large When Jo Boundy greenlighted the second series of CommBank's financial wellbeing series The Brighter Side on Paramount 10, she expected good things but maybe not as good as the audienc
Joanna Robinson
psychotherapist · The Ringer
1 appearance on this show
Gary Vaynerchuk
Gary Vee · VaynerMedia
1 appearance on this show
Jack Myers
media ecologist, leadership expert, and author
1 appearance on this show
Sir Michael Hill
Global Head, Science & Technology and Innovation · Science Innovations L.L.C.
1 appearance on this show
Scott Brinker
VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com · Chief Martec
1 appearance on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
1 appearance on this show
Rajat Agarwal
Accenture
1 appearance on this show
Pete MacGregor
amaysim
1 appearance on this show
Brad Firth
Mountain Culture Beer Co
1 appearance on this show
Rob Farmer
Australian Pork
1 appearance on this show
Vanessa Rowed
KFC
1 appearance on this show
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Mi3 Audio Edition is hosted by Unknown Host. The show is categorised under news (business) and has published 435 episodes.
Mi3 Audio Edition has published 435 episodes.
Mi3 Audio Edition regularly covers news, business. It sits in the news category, with a business focus.
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