Hosted by Unknown Host · 🇺🇸 US · EN-US · 426 episodes
Established thought leaders with verified media credentials.
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
Unknown Host hosts Mi3 Audio Edition, a news show with 426 episodes published.
They all work for cheeky challenger brands in their respective categories, they’re not afraid of doing unconventional things – and now they’ve all been recognised as top 20 CMOs of the Year for committing to innovative a
Host: Nadia Cameron, Publisher | Editor – Marketing The Iconic CMO, Joanna Robinson, describes commercial marketers as “customer obsessed, commercially disciplined, always data-informed and strategically curious”. Former
Host: Paul McIntyre, Editor-At-Large In the last 20 years, KFC CMO Vanessa Rowed has worked across retail, banking, and QSR. Right now, compound market volatility makes “predicting demand really difficult” says Rowed.“Th
Host: Nadia Cameron, Publisher | Editor – Marketing Numbers are increasingly stacking up that sticking to your brand narrative and creative platform knitting year after year pays outsized dividends. And it might just be
Host: Nadia Cameron, Publisher | Editor – Marketing Patience of a saint, ‘glass half full’ mentality and commercially persuasive: These may not be the first things you put down on the list of attributes required in moder
Host: Andrew Birmingham, Editor - CX | Martech | Ecom Banks, telcos, and insurers are rethinking how they engage customers, shifting away from mass marketing campaigns toward real-time decisioning systems designed to res
Host: Paul McIntyre, Editor-At-Large Ryan Gosling is not a goose - at least on which feature films to front. His new movie, Project Hail Mary, from Amazon-owned Hollywood studio MGM, has blasted to this year’s best opene
Host: Nadia Cameron, Publisher | Editor – Marketing CMOs have always sought to build best-practice marketing teams – it’s one of the first things they’ll have on the to-do list when they take up a new gig. But what does
Host: Paul McIntyre, Editor-At-Large AI’s impact is rapidly eroding public trust in content, including the vast volumes originated by brands. Gen Z is leading the public concern, typified by confusion over what is real a
Host: Nadia Cameron, Publisher | Editor – Marketing Last year, one of the world’s leading minds on attention, Amplified founder Dr Karen Nelson-Field, set out to put a figure on the eye-watering cost of dull media. The j
Host: Paul McIntyre, Editor-At-Large 95 per cent of St Kilda Football Club’s marketing budget goes into its owned assets. Chief Customer and Commercial Officer, Michael Scott, has worked across some of the world’s bigges
Host: Paul McIntyre, Editor-At-Large Merging two massive holdco structures after the global Omnicom-IPG merger and culling 100 brands is not for the faint hearted. Overhauling the local operating model entirely at the sa
Host: Nadia Cameron, Publisher | Editor – Marketing Live shopping, a blend of live video, real-time interaction and in-stream checkouts, is becoming a significant incremental ecommerce growth lever. Global figures sugges
Host: Nadia Cameron, Publisher | Editor – Marketing For Expedia Group country director and marketing activation lead, Philippa Durant, completing an MBA culminated in three leadership pillars reflecting her own personal
Host: Paul McIntyre, Editor-At-Large Despite a multi-year boom, there’s an abundance of retail executive teams around the world disappointed with their retail media network initiatives - largely because of a misleading v
Host: Paul McIntyre, Editor-At-Large When Jo Boundy greenlighted the second series of CommBank's financial wellbeing series The Brighter Side on Paramount 10, she expected good things but maybe not as good as the audienc
Host: Paul McIntyre, Editor-At-Large Gary ‘Vee’ Vaynerchuk says his pithy pro-social media views to circa 50 million followers are far more nuanced than the vast volumes of “Jersey boy competitive” social media sound bit
Redundancy is rife across the marketing and agency ecosystem right now. And whether you have an inkling your job could be on the line, as Liana Dubois did when management consultants entered the Nine building, or it's a
Marketing effectiveness: How we all strive to achieve it. In today’s episode, two very distinctive takes on successful work, from the verticals and business objectives in play, to audience targeting, messaging and channe
British luxury department store Selfridges has just launched a Christmas campaign co-created with Disney across almost the entire Selfridges portfolio of in-store and digital media assets. Now it’s pushing harder into re
Joanna Robinson
psychotherapist · The Ringer
1 appearance on this show
Karen Nelson-Field
author of The Attention Economy · Amplified Intelligence
2 appearances on this show
Michael Scott
professor of classics and ancient history · Glowing Ghost Paranormal
1 appearance on this show
Gary Vaynerchuk
Gary Vee · VaynerMedia
1 appearance on this show
Michael Stephenson
CEO of the Australian Radio Network · AA Podiatry
1 appearance on this show
Jack Myers
media ecologist, leadership expert, and author
1 appearance on this show
Michael Hill
Global Head, Science & Technology and Innovation · Science Innovations L.L.C.
1 appearance on this show
Scott Brinker
VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com · Chief Martec
1 appearance on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
1 appearance on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
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Mi3 Audio Edition is hosted by Unknown Host. The show is categorised under news (business) and has published 426 episodes.
Mi3 Audio Edition has published 426 episodes.
Mi3 Audio Edition regularly covers news, business. It sits in the news category, with a business focus.
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