Meta Ads: Under the Hood

This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including...

Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business. In this...

Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run into trouble. Small businesses don't...

Have you ever walked away from a conference with pages of notes but no idea where to start? That's exactly how I felt after spending three days at Cairns Crocodiles with Mia Fileman from Campaign Del Mar. In this...

Are you convinced your Meta ads aren't working, or are you looking at the wrong numbers? One of the most common questions I get is, "Help, my ads aren't working. What do I do?" There isn't one simple answer. Meta ads...

Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do? In this episode, I sit down with executive coach and people...

Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve? In this final episode of my six-part series on how to run profitable Meta ads in 2026, I talk about the last...

Do your Meta ads feel way more complicated than they need to be? Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, and still wondering why your Facebook ads...

Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen? I'm talking about why that happens and...

What does scaling with Meta ads look like behind the scenes? In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally...

Do your Meta ads feel like they're sucking your budget without delivering results? In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning...

Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"? Most businesses don't have an ads problem, they have an offer problem. In this episode I focus on step two of...

Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT Method for creating profitable Meta ads in 2026...

Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how to run profitable Meta ads in 2026 using my...

Want to grow your business with Meta ads without losing the heart of what makes your brand special? This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how...