Welcome to Message Makers, a brand-new podcast hosted by Owen Vittanuova, MD at Paradigm Creative Ltd. Each episode, he'll take you behind the scenes of the communications world, exploring the insight, experience, and expertise of the people at the forefront of it. From crafting key messages and understanding what truly resonates with hard-to-reach audiences, to breaking down barriers, planning complex global events, and exploring innovative internal communications practices, this podcast is your go-to for learning directly from the experts. Hear firsthand from the UK's leading communications professionals, who share the challenges, successes, and practical tips that make their work impactful. Episodes include engaging chats with communications leaders, offering a mix of inspiration, strategy, and real-world advice for anyone working in a communications role. Whether you're a business communications professional looking to sharpen your skills, a leader wanting to understand the power of effective communication, or just curious about how best to negotiate change management or how to use AI prompts to your advantage, Message Makers will give you the insights you need to elevate your business game.
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Message Makers is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Episode #5
Episode 5 - Driving practical AI adoption across a global workforce
Aug 17, 202630 minS1
<p > </p> <p > </p> <p >Sasha Cornelius, Global Communications & Engagement Manager at Kantar, is our guest for podcast episode five.</p> <p >She chats to our host Owen, about Kantar's ambitious journey to drive AI adoption across a global workforce, from overcoming concerns around accuracy, privacy and legality to getting thousands of people using AI confidently in their day-to-day roles.</p> <p >The conversation explores how Kantar moved beyond talking about AI in broad terms and focused instead on practical, role-specific use cases. She also shares how weekly 'Power Half Hours', local influencers and adoption leads helped people discover where AI...
Episode 4 - Adapting internal communications across cultures and channels.
Jul 14, 202630 minS1
<p >In the fourth episode of Message Makers, host Owen Vittanuova sits down with Tracy Goode, International Internal Communications Manager at Fujitsu, to discuss the evolving role of internal communications and the challenges facing communicators today. Drawing on nearly three decades at Fujitsu and insights from a cohort of peers across different industries, Tracy explores the shared issues organisations face, from engaging remote employees to managing information overload.</p> <p >The conversation also looks at the growing role of AI in communications, with Tracy sharing how tools such as Copilot can support writing and research without replacing the human side...
Episode 3 - Balancing data, instinct and culture in internal communications.
May 19, 202634 minS1
<p >Dan Gibbons, Internal Communications & Engagement Manager at Capita, is our guest for podcast episode three.</p> <p >He shares a refreshingly honest look at his career journey and what effective internal comms really looks like in a large, complex organisation.</p> <p >Dan's path into communications wasn't planned. Having worked across learning and development, video editing, marketing and comms, he explains how internal communications became the place where all those skills came together. For Dan, the appeal lies in the people side of the role - engagement, understanding behaviour, and helping people feel connected at work. Like many in...
Episode 2 - Designing culture and connection inside a challenger brand.
Apr 14, 202632 minS1
<p >In this second episode of Message Makers, host Owen sits down with Iain Lumsden, Head of Events, Activations and Social Impact at ING Australia, to explore culture, connection and the evolving role of comms in a digital-first, global organisation.</p> <p >Iain has spent more than 20 years in communications, starting in financial services before moving into telecoms, where he and Owen worked together at O2. Internal communications has always been central to his career, and for the past decade he's brought that expertise to ING Australia, one of the country's original online-only banks.</p> <p >As a challenger brand...
Episode 1 - Building trust at scale in internal communications.
Feb 18, 202631 minS1
<p >In episode one of Message Makers, Paradigm Creative MD Owen Vittanuova sits down with Beth Fear, Senior Internal Communications Manager at Capgemini, to chat curiosity, clarity and connection in communications.</p> <p >Beth's career in comms began by accident… moving from a call centre job while studying PR. This sparked a lasting interest in helping people understand change. Since then, she's worked across industries from retail to IT, learning that while every organisation has its quirks, great communication always relies on empathy, honesty and human connection.</p> <p >Now leading internal comms for Capgemini's Cloud Infrastructure Services sector - a c...
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