Hosted by Unknown Host · 🇺🇸 US · EN · 42 episodes
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Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.
Unknown Host hosts Membership-Driven Business, a business show with 42 episodes published.
You know the magic is happening inside your membership. You can feel it in every breakthrough, every thank you note, every resource that becomes a member favorite. But the moment you sit down to write a sales post or exp
You have an amazing membership. You know it, your members know it, and the results speak for themselves... so why does it feel like your sales don't reflect that? If you've been putting in the work to promote your member
You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at the rate you'd expect. Here's what might
Your membership isn't dead... but is it truly alive? If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnos
You know that feeling when something's just *off* inside your membership? Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the whole thing needs an overhaul? Before you
There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell. If you've been caught in a cycle where each la
Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable. If you've been frustrat
What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting? That skill is learning how to position a co
If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse. Running a membership promotion can trigger completely nor
Jamar Diggs said he'd never start a membership — until he did. He thought they were a time and energy suck that required endless content drops. So: he decided to do something different. He launched his membership, the Lo
Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.) If you've ever set a big, inspiring
Growing your membership is a priority, but it's likely not the only thing you're doing in your business. You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth
There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth. If you've been sensing that the effort you pu
Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power. The truth is that anyone can start a membership. The bar to entry has never been lower… But the memberships that last, the o
What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power? In this episode, I'm challenging the all-or-nothing mindset that so many membership owners brin
If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale. In this episode, I’m walking
If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes). In this episode, I’m sharing three ways to c
Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year. In this episode, I'm sharing how they think about
Are you already dreading your next membership promotion because you’re worried you won’t hit your goal? In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in t
Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh l
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Membership-Driven Business is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 42 episodes.
Membership-Driven Business has published 42 episodes.
Membership-Driven Business regularly covers Business, Entrepreneurship, Marketing. It sits in the Business category, with a marketing focus.
Membership-Driven Business is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Membership-Driven Business hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Membership-Driven Business average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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