Hosted by MediaCat · EN · 40 episodes
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MediaCat UK is an online publication that covers the media side of the marketing industry. We produce news, analysis and commentary primarily for people who work within brands, platforms, media agencies, and media owners — but also for anyone with a professional interest in media. Our aim is to chronicle and inspire innovation in media by reporting how channels and consumption habits are changing, and how agencies and marketers are adapting to those changes.MediaCat UK is published by Kapital Media.
MediaCat hosts MediaCat UK Podcast, a business show with 40 episodes published.
In this episode of the MediaCat UK podcast, we speak to James Hart, the founder of strategy consultancy Be More Jack. He talks about why strategists should adopt a multi-disciplinary and generalist approach and the need
In this short podcast episode, MediaCat UK editor James Swift explains why the fit between a brand and a rightsholder is the most important aspect of any sponsorship. He also shares what the research has to say about pla
MediaCat UK's deputy MD, Selin Ozkan, sat down with reporters Elliot Wright and India Stronach to discuss the findings from our Q1 earnings-call report , how brands are using media to grow and how platforms are competing
Last month, Dentsu X published its Creator Catalyst report in partnership with Meta. Drawing on industry insights and real-world experience, the report examines how creator marketing has evolved and what brands must do t
There are many causes for concern for media planners and buyers. AI is threatening jobs, platforms are hogging clients' budgets and looking for ways to disintermediate agencies, and principal-based media buying is greyin
'Technology is going to make the open web as efficient as the walled gardens, but still allow it to keep its independence.' Stephanie Himoff is bullish on the future of the open web. As EVP for publishers at Teads, it's
A substantial proportion of the advertising that people see and hear now does not come from the ad industry but from other sources — sources that don't care much whether the content is legal, decent, truthful or honest.
In this episode of the MediaCat UK podcast, editor James Swift talks content marketing with Carlotta Rossi Spencer, head of branded entertainment business development at Banijay. Banijay is the world's largest independen
Why is TikTok adding new social features, and what does it have to do with watching TV with robots? In this podcast episode, editor James Swift and reporter India Stronach discuss how social media platforms may be pivoti
Craft Media London doesn't buy or make ads. The agency provides clients with comms strategy, filling the hole that exists between media and creative agencies, but nothing else. Given the agency's neutral position, we tho
The state of social media depends very much on the perspective you take. Financially speaking, it's in rude health. WARC predicts that brands will spend $300bn on the channel in 2026, which would represent something like
Nick Manning has got principal-based media buying in his sights. The former media agency co-founder — who has begun a movement to help the industry ‘get its mojo back’ — has published a paper on the money-making practice
For this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Dan Calladine, head of media futures at dentsu, and Grace Letley, head of strategy UK at iProspect, about dentsu's new report, The Year of Impact: 2025
For this podcast MediaCat's Opinions Editor, Mike Piggott, spoke to Tom Gent, founder and Head of Creative at award-winning content agency, Founder Creative. With a career spanning two decades in the media and entertainm
For this podcast our Editor Mike Piggott spoke to Bob Sheard, co-founder of brand design agency FreshBritain. They discussed how Bob got into brand design, and how he was quite possibly the first man in Yorkshire to own
In this podcast MediaCat's Opinions Editor Mike Piggott spoke to Simon Akers (founder and partner at Archmon) and Jaz Poke (Business Development Director EMEA at Omnicom Media Group), co-founders of new industry initiati
In this podcast MediaCat's Content and Social Media Editor, Svilena Keane, speaks to the founder of The Empowered Author and Meet The Booktokers, Samantha Missingham. They discuss the evolution of book marketing and the
On this week's episode, MediaCat's Head of Content and Partnerships Selin Ozkan and Content and Social Media Editor Svilena Keane take over the MediaCat Magazine Podcast to discuss Future of Media, Adwanted's annual conf
In the latest MediaCat Magazine podcast our Editor Mike Piggott chats to the Global Head of Research & Insights at We Are Social, Paul Greenwood, about their latest report, Next Gen Influence — trends defining a new era
For the latest MediaCat Magazine podcast our editor, Mike Piggott, spoke to Grace Francis, Jamie Mancini and Katy Collins — co-founders of new independent creative studio, Wonderful Things. The theme of this pod mirrored
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MediaCat UK Podcast is hosted by MediaCat. The show is categorised under business (marketing) and has published 40 episodes.
MediaCat UK Podcast has published 40 episodes.
MediaCat UK Podcast regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
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