Media Marketplace - Product Updates

Horizon Media has introduced new agentic buying capabilities within its marketing intelligence platform, HorizonOS' Blu . This technology uses intelligent agents to integrate audience intelligence, publisher data, and...

<p>Yesterday, during the annual DPAA Canada Summit, Nicolette Leonardis, President & Co-Founder of Vertical Impression, announced a first-of-its-kind partnership with Adelaide to integrate real-world out-of-home (OOH)...

<p>Following their big announcement back in March, the Samsung Ads Canada team is announcing for the first time that advertisers will be able to buy its Smart TV home screen placements programmatically — via...

<p>This week, Roku launched its new Soccer Zone, a dedicated destination that brings live matches and related content together in one place, as Canada prepares to co‑host the world’s biggest soccer tournament alongside...

<p>The Amazon Ads Canada team hosted a packed room of more than 400 media buyers, planners, and brands yesterday in downtown Toronto for the company’s second annual upfront presentation.</p><p>Things kicked off with...

<p>PATTISON Outdoor has introduced a sophisticated audience planning platform called PULSE, designed to modernize out-of-home advertising across Canadian transit systems and airports. By integrating over 20 billion data...

<p>Publicis Groupe’s $2.2 billion acquisition of LiveRamp is a decisive response to this "data readiness gap." By absorbing the industry’s leading data collaboration platform, Publicis is effectively de-risking the AI...

<p>VIOOH, a premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a Canadian OOH company providing national scale, expanding programmatic access to premium...

<p>Bell Media and Loblaw Advance have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.</p>

<p>Netflix, Inc. has announced a definitive agreement to acquire the Warner Bros. division from Warner Bros. Discovery, Inc. (WBD), which includes its film and television studios as well as the HBO and HBO Max...

<p>Native Touch announced its acquisition of The Podcast Exchange (TPX) today for an undisclosed sum. </p><p>The acquisition is strategically timed to capitalize on the significant and accelerating growth of podcast...

<p>The industry has been experiencing a whirlwind of agency acquisitions and mergers, as Digital Out-Of-Home (DOOH) continues to be a part of media plans, we are entering the next phase - consolidation. Today, Broadsign...

<p>The digital advertising landscape has become more complex than ever, increasing the pressure to deliver results. Google is aiming to make it a little easier with the introduction of two new agents powered by the...

<p>This week, UB Media made a surprising acquisition, picking up Bell Media’s Lifestyle Network. The move will have an impact on UB Media's inventory and ability to deliver impressions across specific regions in...

<p>With holiday shopping in full swing, Samsung Ads Canada, has released its annual holiday insights, revealing how TV ads shape Canadians' shopping behaviour during the festive season.</p><p>There is a lot of noise...