Hosted by Jim Gianoglio, Simon Poulton · 🇺🇸 US · EN-US · 43 episodes
Established thought leaders with verified media credentials.
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
Jim Gianoglio, Simon Poulton hosts Measure Up, a business show with 43 episodes published.
There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help? That's what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs. Find out how agents can
While this episode is real, the content is all made up... or more accurately, it's about data that is made up. Synthetic data. A term that's popping up more and more regularly in marketing and measurement conversations.
Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find someth
We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and
Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes for a great experimentation culture? (Let
Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail med
Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder an
Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big p
Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1:
Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What doe
A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to kno
There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Ro
Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail MediaJoin Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on re
Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies o
Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast
Mike Taylor , co-author of Prompt Engineering for Generative AI and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn
What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a
How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim an
What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the
Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes
Mike King
retired law enforcement investigator and criminal profiler · Canada West Veterinary Specialists
1 appearance on this show
Mike Taylor
former Hackfort director and local event organizer · U.S. Department of Defense
2 appearances on this show
Navah Hopkins
Microsoft
1 appearance on this show
Neil Hoyne
Chief Measurement Strategist · Google
1 appearance on this show
Chad Sanderson
head of product - data platform · Gable.ai
1 appearance on this show
John Wallace
Braveheart
1 appearance on this show
Ben Dutter
Chief Strategy Officer · Power Digital Marketing
2 appearances on this show
Michael Kaminsky
Criminal Justice student · DePaul University
1 appearance on this show
Kate Cook
Health & Wellbeing Ambassador for the Considerate Constructors Scheme · Era Seven Partners
1 appearance on this show
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Measure Up is hosted by Jim Gianoglio, Simon Poulton. The show is categorised under business (marketing) and has published 43 episodes.
Measure Up has published 43 episodes.
Measure Up regularly covers business, marketing. It sits in the business category, with a marketing focus.
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