
MEaningful MEtirement™
Planning Your 3rdTHIRD Before You Get There: Purpose, Possibility & Reinvention with Joanna Breitstein
What if you didn't wait until retirement to start creating your 3rdTHIRD? At 49, communications executive and iHUG Foundation founder Joanna Breitstein is already asking what she wants her next chapter to look like—and who she wants to be when she gets there. In this deeply personal conversation with Ceci Zak, Joanna shares how an unexpected lifequake has caused her to reconsider the future she once imagined and begin exploring new possibilities for herself. She talks about slowing down, rediscovering community and friendship, caring for her physical and emotional well-being, and expanding her sense of purpose beyond her career. Joanna also shares what 20 years of leading a nonprofit in Uganda has taught her about service—and why meaningful contribution may come from committing your skills and experience to something that matters to you, rather than simply searching for a new title. Her story reminds us that MEtirement isn't about what you're leaving behind. It's about what you're creating next. And you don't have to wait until retirement to begin. About Joanna Breitstein Joanna is an accomplished communications executive, mother, community builder, and purpose-driven leader. Her career has included senior roles at Merck , supporting Chairman and CEO Ken Frazier, and Organon , where she helped shape the company’s leadership voice, women’s health narrative, and purpose. She is currently Vice President at Penn Quarter Partners . Twenty years ago, Joanna founded the iHUG Foundation , dedicated to expanding education and opportunity for children in Uganda. Today, she continues to balance career, motherhood, community, and service while consciously thinking about the life she wants to create in her 3rdTHIRD. Learn more about Ceci Zak and her work helping people consciously create lives filled with "joy, fulfillment and freedom" at her website .

