Loading…
Hosted by Niklas Buschner · 🇺🇸 US · EN · 45 episodes
Established thought leaders with verified media credentials.
NEW: Masters of Search Conference 2026 – Only 175 seats on 22.10.2026 in Berlin – Presented by Radyant, in partnership with Peec AI & OMR Reviews | The Masters of Search podcast (presented by Radyant) brings you the smartest people around the world in SEO & AI Search. Learn from their strategies, mental models and top pieces of actionable advice.
Niklas Buschner hosts Masters of Search, a business show with 45 episodes published.
Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analyt
Anita Kirkovska leads Growth and Marketing at Vellum, a YC-backed AI startup. She came up through data science before moving into marketing, which means she approaches organic growth, content, and AI tooling from a diffe
Welcome to what might be our most unusual episode yet. My guest today is Lars Lofgren, a Fractional VP of Marketing who's worked with companies like Perplexity and Automattic and has generated over $20 million in affilia
I usually talk to the people building and executing search strategies. Today we're flipping the lens. My guest is Dr. Christoph Klink, General Partner at Antler, where he leads investments across Continental Europe. Antl
Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analyt
The website used to be the shop window. Now buyers do half their research inside an LLM before they ever land on it, and the role of the site itself is starting to shift. My guest today is James Ward, Head of Digital Exp
AI search is already driving nearly 10% of Webflow's signups. A key person behind that number is Vivian Hoang, AEO & SEO Lead at Webflow. In this episode, we'll dig into how Webflow's SEO function has evolved over the ye
HubSpot literally buried traffic as a metric last year. Not because they stopped caring about reach, but because in a world where AI systems deliver answers directly, the old playbook stopped working. My guest today is J
Lily Ray is one of the most respected voices in SEO. She even launched her own Substack recently to create a "safe space for ranting about all things SEO and AI Search". What we covered in this episode Lily's launch of A
Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them. Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analyt
My guest in this episode is Saskia Sarışın, Head of Global SEO at Meltwater, one of the leading media intelligence platforms out there. We'll talk about how Saskia and her team have built up SEO at Meltwater, how she thi
My guest in this episode is Tom Wells, AI Search Researcher at Peec AI. Tom has spent over a decade decoding ranking signals at companies like Semrush and Searchmetrics, and he recently published some fascinating researc
My guest in this episode is Steve Toth, CEO of Notebook Agency and the voice behind AI Notebook and SEO Notebook, two newsletters with 27,000+ subscribers where he cuts through the noise in one of the fastest-moving spac
Claude Cowork is replacing agencies. A Mac Mini is the new must-have for AI enthusiasts. And Bing just gave marketers something Google still hasn't. A lot has happened in the last weeks, so it’s time for a new episode of
My guest today is Felix Welckenbach, Director of Product for Search and Discovery at HomeToGo, a marketplace where millions of travelers book their next dream vacation rental. In this episode we’ll talk about how SEO is
This episode will be about AI. But not the ChatGPT kind of AI, but the building agents kind of AI. We’ll talk about what Alfred has been cooking over the last months, what FAFO really means (not just what the acronym sta
Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO str
After 10+ years building The Blogsmith into a content agency serving B2B giants like HubSpot and Klaviyo, Maddy Osman French made an unexpected move: she went in-house. Now at DigitalOcean, she represents a "content engi
We’re kicking off a new format in the Masters of Search podcast and we’re calling it #MonthlyLandwehr. Malte is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the brightest minds in th
M&A in SEO is a topic that you won’t find a lot of content about. But it’s a high-stakes topic that can make our brake organic visibility. My guest today is Daphne Monro, who is Head of Website & Content at hosting.com,
James Ward
Principal Developer Advocate at AWS & Co-Author of Effect Oriented Programming · Amazon Web Services
1 appearance on this show
Lily Ray
SEO expert
1 appearance on this show
Tom Wells
investor in franchisors, Managing Partner & Co-Founder, 10 Point Capital · Arma Partners
1 appearance on this show
Steve Toth
Texas State Representative and candidate for U.S. Congress · Notebook Agency
1 appearance on this show
Dr. Christoph Klink
Antler
1 appearance on this show
Malte Landwehr
Peec AI
2 appearances on this show
Vivian Hoang
Webflow
1 appearance on this show
Jennifer Lapp
HubSpot
1 appearance on this show
Saskia Sarışın
Meltwater
1 appearance on this show
Malte
Peec AI
2 appearances on this show
Felix Welckenbach
HomeToGo
1 appearance on this show
Alfred Simon
Adwise
1 appearance on this show
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Masters of Search has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Masters of Search is hosted by Niklas Buschner. The show is categorised under business (marketing) and has published 45 episodes.
Masters of Search has published 45 episodes.
Masters of Search regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
Masters of Search is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Masters of Search hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Masters of Search average 66 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates Masters of Search's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.