Hosted by adjoe · 🇺🇸 US · EN · 31 episodes
Established thought leaders with verified media credentials.
Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses. This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.
adjoe hosts Mass Appeal, a business show with 31 episodes published.
CRM today is much more than sending an email or push notification. It’s about predicting user behavior, understanding their motivations, and finding ways to support them on their journey. In this episode, Tommy chats wit
Trishul Patel is the VP of Product at EmberFund, an app that allows you to play popular sweepstakes casino games, learn about crypto investing, and earn Bitcoin for free. Trishul focuses on keeping their product fun. In
Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, l
Questions Rodney answered in this episode: Tell us about your background.How did you go from brand management at P&G to co-founding SoLo Funds?At what point do you realize you’re ready to go full-time into your endeavor?
In this episode, Tommy interviews Wei Tak “Tuck” Nyou, the Senior Manager of Loyalty Marketing at Ponta, a loyalty rewards coalition in Japan with over 200 brands and 120M Japanese members – more than 90 percent of Japan
Questions Amanda answered in this episode: Were you a gamer or what prompted you to take the huge leap from PR to mobile games?What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as
It’s no secret: AI has been all the buzz lately. But, what is it, really? In this episode, Tommy talks to Bani Malhotra, the former Senior Director of Product Management for Site Experiences and Omnichannel Personalizati
Questions Norman answered in this episode: Tell us about your background in growth.What is Omio?Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin?What are
Questions Tomás answered in this episode: Tell us about how you got into programmatic advertising.Does your mathematics degree still play a role in what you do today?What is Kayzen? And what sets it apart in the marketpl
Benjamin Daudignac is the co-founder and CEO of Macadam, a European app that pays people to walk. Since its launch two years ago, the app has gained 2 million daily active users. In this episode, Tommy digs into Benjamin
Questions Seema answered in this episode: Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?What attracted you to pivoting to the mobile space, for a company like Sensor Tower?I a
Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina sh
BlueThrone acquires great apps and takes them to the next level. Josh Peleg is the Head of the Business Development and Mergers & Acquisitions department responsible for building relationships with app developers and ove
What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile game developer and publisher, reveals how bra
In this episode, Tommy interviews Diego Kafie, the Co-Founder and CEO of Playbite, an arcade app where players can win real prizes or earn money by creating games. They discuss taking the leap of launching a startup, mon
Learn the story of Akshay Krishnaiah, the founder and CEO of Beem, an app harnessing the power of AI to improve the financial wellbeing of the world’s working population. Unlike most fintech apps focused on markets that
Do you understand your customer’s needs and how to satisfy them, at the right time? Alex Saul, an expert and consultant with 25 years of experience in customer loyalty, joins the podcast to talk about loyalty. He distill
In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging users and measuring the incremental uplift
In this episode, Tommy interviews Kevin Nemeth, the Chief Digital Officer for Authentic Restaurant Brands, about the evolving landscape of digital loyalty programs for quick-service and casual dining restaurants. You'll
Tobi Lüder is the Head of CRM at Delivery Hero, a food and grocery delivery app operating in over 70 countries. In this episode, Tommy and Tobi talk about how to keep customers engaged with your app and converted into su
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Mass Appeal is hosted by adjoe. The show is categorised under business (marketing) and has published 31 episodes.
Mass Appeal has published 31 episodes.
Mass Appeal regularly covers business, marketing, technology. It sits in the business category, with a marketing focus.
Mass Appeal is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Mass Appeal hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Mass Appeal average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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