Hosted by Fiona Ngaruro · 🇺🇸 US · EN · 14 episodes
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What is MarTech? Why do brands need it? What is the value and power of MarTech to supercharge your business? Is it a branch of marketing or is it tech? What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy? What is CRM, CDP, Marketing Automation, Composability? In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world
Fiona Ngaruro hosts MarTech Unravelled, a business show with 14 episodes published.
55% of CIOs surveyed at a recent CIO Summit held in Kenya said their biggest concern was how to identify the best first steps and use cases for AI in their organisations. 6% were concerned about talent, while another 6%
Africa's Gen Z and Gen Alpha are often described as "the future." But that framing misses what is already happening. Across the continent, the youth are actively reshaping how markets function, how culture evolves, and h
Today's episode of MarTech Unravelled podcast looks at the world of AdTech - what it is vis a vis MarTech, challenges in driving ROI in emerging markets and the talent requirements to serve an ever changing consumer land
On the third episode of Season 2, Namrata Sinha VP of Digital Business and D2C at BSH Appliances, a subsidiary of Robert Bosch Group based in Germany, graced the podcast to talk about "Winning Customers in Long Cycle Ind
Is the role of the CMO changing or have some CMOs lost sight of the basics? We tackled this topic with Dr Mzamo Masito, a seasoned brand and business executive, currently the Africa Regional Lead for Canva and the immedi
Opening the second season of MarTech Unravelled is Jason Masai Head of Product - Digital at M-Pesa Africa. We open this season talking about Product Management: The Glue of Great Digital Products. This discussion is time
On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generatio
Global Marketing Executive Nneka Keshi is our guest on this week's episode of the MarTech Unravelled Podcast. Our topic for the day was "Digital Marketing: The lifeline for small business." Small businesses account for o
It can cost 5 - 25 times more to acquire a new customer versus retaining an existing one, this is according to a Harvard Business Review report. In this week's podcast episode, we discuss "Customer Success: The overlooke
Nyandia Gachago, ACIM, co-founder of AI creative agency, Minty Lime based in Nairobi Kenya, discussed the transformative impact of AI on brands in this week's episode of the MarTech Unravelled podcast. Nyandia is passion
In this week's episode we talked to Frans Riemersma, Founder of MartechTribe. The topic of the day was "The MarTech Stack - Designing & Driving value from your organisation's stack". Frans Riemersma is a leading MarTech
Anne Nyachomba, a Certified Customer Experience professional with 19 years of experience across a variety of industries is our guest this week on MarTech Unravelled. This week, we tackle the topic of "Customer Experience
In this week's episode we covered a somewhat misunderstood and sometimes overlooked area of MarTech. We covered "Brand's role in MarTech". This week's guest is a seasoned brand and story telling professional with over 15
In this episode of "MarTech Unravelled, my guest Odd Morten Sørensen tackles the age-old question "What is MarTech?" Odd is a Marketing Operations professional with 20 years of strategic and operational experience specia
In this week's episode, Rutger Katz, Founder of Neon Triforce a boutique consultancy in the Netherlands, discussed the application of the Lean methodology in marketing. He begins by highlighting the three core components
Rasmus Houlind, Keynote Speaker and Author of Hello $FirstName - Profiting from Personalisation & Chief Experience Officer at Agillic (An Omnichannel Marketing Automation Platform based in Denmark), discusses the complex
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MarTech Unravelled is hosted by Fiona Ngaruro. The show is categorised under business (marketing) and has published 14 episodes.
MarTech Unravelled has published 14 episodes.
MarTech Unravelled regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of MarTech Unravelled average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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