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Hosted by Laryssa Wirstiuk · 🇺🇸 US · EN · 403 episodes
Established thought leaders with verified media credentials.
Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling.With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.
Laryssa Wirstiuk hosts Marketing With Laryssa, a business show with 403 episodes published.
Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about
Get the FREE "Front Door" Report: https://joyjoya.com/frontdoor Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were
Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to bui
Download the FREE Front Door Study: https://joyjoya.com/frontdoor I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd neve
Every SMS marketing platform is pushing something called RCS right now, telling you it's the future of texting your customers. And the upgrade is real - but the pitch is leaving out a few things worth knowing before you
390Julie Cole said something in our conversation that I haven't stopped thinking about. Social media, content, followers - all of it can disappear tomorrow. The only thing she actually owns is her email list. Julie is th
Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impress
$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lyin
$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lyin
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send
The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send
Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things yo
The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two ex
Popups have a reputation. We've all landed on a site, barely had a second to look around, and been hit with a full-screen form asking for an email address before we even know what the brand sells. That's not a popup prob
Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sen
A big email list feels like proof of something. Momentum. Years of work finally paying off. And that number sitting at the top of your Klaviyo dashboard can feel like a badge of honor - especially when you remember all t
Klaviyo makes it easy to set up a win back flow. There's a default template ready to go, so most brands turn it on, move on, and assume it's working. And technically it is - it's running. But running and working are two
This month marks 10 years since I officially started Joy Joya. And I've been sitting with that for a while, trying to figure out what I actually want to say about it. There's a version of this episode that writes itself
Almost every brand sends last chance emails. End of a sale, final hours of a promotion, last day before something's gone. They're a completely normal part of any email calendar. And yet - we've all been on the receiving
There's a lawsuit in the news right now involving a major retailer and their email marketing. I'm not going to weigh in on the legal debate - but it did make me want to talk about something I think gets overlooked when e
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Marketing With Laryssa is hosted by Laryssa Wirstiuk. The show is categorised under business (marketing) and has published 403 episodes.
Marketing With Laryssa has published 403 episodes.
Marketing With Laryssa regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Marketing With Laryssa hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing With Laryssa average 15 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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