Hosted by Sarah Panus · 🇺🇸 US · EN · 164 episodes
Established thought leaders with verified media credentials.
Marketing With Empathy® helps brands and nonprofits connect with families — and the moms who influence most household purchases. Host Sarah Panus shares ideas to get your products, services, or mission into the homes of families who need them most. Top 5% of all podcasts and a proud member of the Marketing Podcast Network. Themes: brand storytelling, content marketing, content strategy, mom marketing, storytelling marketing, consumer behavior, marketing, editorial content, StoryBrand, social media marketing, influencer marketing, video storytelling
Sarah Panus hosts Marketing With Empathy®, a business show with 164 episodes published.
EP 163. What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that hel
EP 162. Sarah Panus sits down with Liz Hernandez, Head of Marketing at Faye, to unpack how the brand is helping moms ask for help without guilt. Liz shares how Faye is reimagining personal assistance for families, what t
EP 161. What’s really weighing on moms today, and how can brands meaningfully support them instead of adding to the noise? In this episode, Sarah talks with Alyssa Wolff, founder of Unbusy and mom of five, about the invi
EP 160. PR is more than press—it’s the visibility that builds credibility and drives sales. In this episode, Sarah Panus talks with Amy Bartko, founder of Chatterbox PR & Marketing, about her PR formula: gain visibility
EP 159. Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energy, and joy c
EP 158. Ever feel like life is just too noisy to connect—at home or in your marketing? Host, Sarah Panus, shares a personal story that started with a hearing test and sparked powerful insights about distraction, parentin
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-crea
EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Pa
EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the
EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values,
EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused i
EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data
EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women
EP 150. Want to sell to mom entrepreneurs? First, you need to understand their juggle. In this episode, host Sarah Panus is joined by business owner and mom Jacqueline Green, of Behind the Design, to dive deep into the d
EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and dr
EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Re
EP 147. What's the psychology behind marketing and what questions should we be asking ourselves when we're trying to reach more moms/women versus men? Rob Garay, author of the book Marketing Minds: A Look at Psychology a
EP 146. Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to
EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. Wha
EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN:
Liz Hernandez
Head of Marketing at Faye · Wordaful
1 appearance on this show
Alyssa Wolff
Unbusy
1 appearance on this show
Amy Bartko
Chatterbox PR & Marketing
1 appearance on this show
Virginia Frischkorn
Party-Planning Animal, Founder of Partytrick · Partytrick.com
1 appearance on this show
Chris Peterson
anesthesiologist, ordained Buddhist priest, meditation teacher, mindfulness counselor · The Restaurant Assistants
1 appearance on this show
Erik Huberman
founder and CEO · Hawke Media
1 appearance on this show
Dr. Cat Brown
Medical Director · Arch Melbourne
1 appearance on this show
Jacqueline Green
CEO and Founder · Behind the Design
1 appearance on this show
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Marketing With Empathy® is hosted by Sarah Panus. The show is categorised under business (marketing) and has published 164 episodes.
Marketing With Empathy® has published 164 episodes.
Marketing With Empathy® regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Marketing With Empathy® average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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