Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Marketing #Unfiltered is a business podcast hosted by Sophia, with 226 episodes on record and a Required Pod Score of 80.

Sophia hosts Marketing #Unfiltered, a business show with 226 episodes published.

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  Episode #226

  Ep 226 | The 4 Attention Engines Every Coach Should Know

  Sep 17, 202627 min

  More eyeballs on your business = better marketing. Right? Ehhhh. Not necessarily. After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it. And while ALL of them work...they don’t work for the same things. In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know: The Engagement Trap — when the thing getting you attention has very little to do with what you actually want to be known for. The Content Creation Hamster Wheel — yes, content works. But do you actually want your business growth to depend on your ability to keep creating it? The Guest List — getting into other people’s rooms and in front of audiences you didn’t have to build yourself. The Big Deal Engine — creating the room yourself and using hosting to build your audience, network, and reputation at the same time. I’ll walk you through what each one is actually good at, where each one falls short, and real-life examples of how they can be used in your coaching business. Because the goal isn’t to find ONE perfect way to get attention. (In fact, ALL are useful.) It’s to understand how and when to use eaach of them. Let’s get into it.

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  Episode #225

  Ep 225 | 8 Ways to Collaborate That Aren’t the Same Boring Freebie Swap

  Aug 25, 202626 min

  In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform. Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience. Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some simply deepen relationships that create bigger opportunities later. If you've been wanting to collaborate but haven't known where to start — or you've been waiting until you have the "right" platform — this one's for you. Here's what we cover: 1. How to borrow each other's reputation 2. Getting in front of highly qualified buyers 3. Turning assets you ALREADY have into something new 4. How to build each other into your offers and ecosystem 5. Creating collaborations that keep sending leads + opportunities to each other without another promo period Plus so much more... Resources: She's a Big Deal - Learn More and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

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  Episode #224

  EP 224 | The Strategy She Uses to Generate 30-40 Leads a Month (without any social media) with Holly Marie Haynes

  Aug 10, 202643 min

  This is Part 2 of a special two-part visibility series. Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush , which is also linked below. That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences. In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media. We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients. If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you. What we covered: Why people are searching, not scrolling, and what that means for your marketing Holly's long-form content flywheel for creating searchable authority How to optimize your podcast and blog so AI can recommend your work Using Claude and Google Analytics to uncover your highest-performing content The intentional pop-up strategy generating 30 - 40 new leads every month Why micro partnerships outperform one-off collaborations How to position yourself as the obvious authority without relying on social media Why your messaging matters even more in an AI-first world Resources: Connect with Holly on Instagram: @thehollymariehaynes Listen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcast The Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUC Anti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC

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  Episode #223

  The Free Content Era Is Ending. Here's What Comes Next.

  Aug 5, 202621 min

  In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients. Here's What We Cover: 1. Why we're entering the Evidence Economy—and why visibility alone isn't enough 2. The 3 experiences people need before they trust—and hire—you 3. Why your content isn't creating clients 4. How to become known before you need to sell 5. Build a visibility ecosystem that does the heavy lifting ... and so much more! Resources mentioned: She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy. Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

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  Episode #221

  Ep 221 | A 2026 Sales Strategy That No One Is Talking About

  Jul 14, 202629 min

  In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business. Here's What I Cover: Why the coaching industry optimized for the wrong thing What a Low-Lift offer actually is (because it's not another low-ticket offer) Why this works even if your real goal is selling high-ticket The unexpected lesson one of my clients learned after actually talking to her buyers. Exactly how I run this offer without being glued to Voxer 24/7. And so much more… Resources: She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more. Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing Got questions? Email team@getcoachsocial.com OR Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

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