Marketing Trends Now by Katie Brinkley

<p>What if AI isn’t saving you time — not because it isn’t powerful enough, but because you’re using it the exact same way as everybody else?</p><br><p>That’s the real question behind this episode.</p><br><p>In part one...

<p>Have you ever had a video get views, but nothing actually came from it? No leads. No engagement. No traction. That’s the trap so many business owners fall into on YouTube: they see views and assume something is...

<p>If you’ve been following AI video this past year, there’s a good chance you heard “Sora” and thought, this changes everything. And honestly, it did. But now OpenAI is reportedly moving away from Sora as a standalone...

<p>If your Instagram comments have slowed down, your LinkedIn posts feel quieter, or Threads suddenly seems a lot less lively, you’re not imagining it. Engagement is shifting across platforms — but the real story is...

<p>AI promised to save us time. Faster captions. Faster blogs. Faster videos. Faster everything. But if you’ve actually tried using AI in your business, you already know the truth: it doesn’t always feel...

<p>Have you ever opened your podcast dashboard, looked at your downloads, and immediately decided whether your show was a success—or a failure? You’re not alone. Most podcasters are judging their show using numbers they...

<p>If you’re staring at your analytics thinking, “Something’s not working,” this episode is for you. Yes, engagement rates are down across all platforms. That’s real. But most entrepreneurs are trying to fix the wrong...

<p>When you hear “industry benchmarks,” it sounds official and scientific—like there’s one magical engagement rate you’re supposed to hit to win. But here’s the truth: if you treat benchmarks like goals, they will...

<p>What happens when the tool you use to think, plan, and create starts showing ads?</p><br><p>In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really...

<p>In this episode of Marketing Trends Now, Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing...

<p>TikTok didn’t just roll out a new feature—it became a different company in the U.S.</p><br><p>With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results...

<p>Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything.</p><p>In this solo episode, I break down...

<p>Podcasting just entered the Hollywood chat — literally.</p><br><p>In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about...

<p>YouTube is quietly testing something that feels very not YouTube: image carousels inside the Shorts feed. But this isn’t just a feature drop — it’s a signal.</p><br><p>This solo episode breaks down why this small...

<p>If your best-performing platform changed the rules tomorrow, would your business survive it?</p><br><p>Most people say no. That’s why this episode exists.</p><br><p>In this solo 2026 forecast, I break down the real...