Hosted by Catherine and Tom · 🇺🇸 US · EN-US · 515 episodes
Established thought leaders with verified media credentials.
A woman and man discuss an interesting marketing topic in Japan.
Catherine and Tom hosts Marketing Talks, a business show with 515 episodes published.
This examines the sustained success and operational excellence of Kakujoe Gyorui, a popular Japanese seafood retailer known for its high customer retention. It highlights a sophisticated dual-system approach, balancing v
Detail a novel retail strategy implemented by the Japanese discount giant Don Quijote through its new "Robin Hood" store format. This experimental approach seeks to attract non-traditional customers by challenging standa
Japanese publishing giant Takarajimasha has successfully transitioned from traditional print media to becoming a powerhouse in cross-industry product innovation. This highlights how the company leverages its marketing ex
Neuvono, an innovative residential complex in Tokyo specifically engineered to support postpartum mothers and their young families. By narrowing its target market to parents with newborns, the facility aims to combat pos
The life and legacy of Ninomiya Chuhachi, a visionary Japanese inventor who designed early flight technology before the Wright brothers' historic success. It includes biographical articles and literary works that analyze
This explores a dual framework for understanding consumer behavior by balancing one's personal experiences with objective market data. It emphasizes that effective marketing requires a synthesis of subjective intuition,
This examines the marketing concept of reinterpreting value by transforming perceived negatives or mundane traits into compelling customer advantages. The first case study highlights the Japanese retailer Don Quijote, wh
This highlights the development of the Panasonic SD-CB1 Compact Bakery, a kitchen appliance specifically engineered to appeal to non-traditional consumers. By focusing on the logical barriers that typically prevent peopl
This examines the twenty-seven-year history and eventual conclusion of i-mode, the pioneering mobile internet service from Japan. It focuses on the essential lessons learned from its development process and explore why t
This examines a bold business transformation by Hasegawa, a prominent Japanese retailer traditionally known for selling Buddhist altars. Through the introduction of the "tutumu" subscription service, the company is shift
This describes an innovative tourism initiative called "Kimi no High School," which repurposes closed rural schools in Japan into immersive cultural attractions. By charging international visitors nearly 40,000 yen, the
This introduces a literary analysis of Jun Ito’s book, which examines the life of the historical shogunate founder Tokugawa Ieyasu. It emphasizes the necessity of self-awareness and the mastery of one's own limitations a
This investigates how groundbreaking advancements within Japanese corporations often originate from the marginal fringes rather than the mainstream center. By examining specific corporate case studies, it illustrates how
This explores the concept of a "critical core" as the foundation for creating a unique and sustainable business strategy. A critical core is defined as a specific action or policy that appears irrational or inefficient t
This explores strategies for marketing innovative food products by shifting the focus from technical specifications to tangible consumer benefits. It specifically examines the complete nutrition market to illustrate how
Highlight the innovative inspection services developed by Chuden Power Grid, specifically focusing on the integration of unmanned aerial vehicles and artificial intelligence. By utilizing drone technology, the company ha
This explores strategic business lessons derived from the popular basketball manga SLAM DUNK, specifically focusing on how the Shohoku team overcomes formidable opponents. It details a specific tactical approach known as
This examines a strategic rebranding initiative for the Japanese chocolate brand Crunky, which was undertaken even while the product enjoyed strong market performance. It highlights how the company recognized a potential
This highlights a book by Keiichi Yamazaki titled The Cartography of Commerce, which advocates for the integrated study of world history and geography. By examining these two disciplines together, the author suggests tha
This analyzes the rapid growth and strategic expansion of the Japanese grocery chain Lopia as it enters new regional markets like Nagano Prefecture. It highlights how the retailer’s unique business model—characterized by
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Marketing Talks is hosted by Catherine and Tom. The show is categorised under business (marketing) and has published 515 episodes.
Marketing Talks has published 515 episodes.
Marketing Talks regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing Talks is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Talks hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Talks average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Marketing Talks's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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