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Hosted by Catherine and Tom · 🇺🇸 US · EN-US · 572 episodes
Established thought leaders with verified media credentials.
A woman and man discuss an interesting marketing topic in Japan.
Catherine and Tom hosts Marketing Talks, a business show with 572 episodes published.
This explores the methodology of generating innovative business ideas by observing subtle changes in daily life and redefining existing concepts. Using Kao’s "Hiya Towel" and Mitsubishi Pencil’s "Jetstream Lite Touch Ink
This explores how Iris Ohyama achieves commercial success by identifying and filling unmet consumer needs within the electronics market. It highlights a business philosophy known as "user-in" development, which prioritiz
The restaurant chain Amiyaki Tei has successfully launched a high-value steak brand called Kandou no Niku to Kome, which offers full meals for approximately 1,000 yen. This competitive pricing is made possible by a rigor
This explores how Generation Z in Japan is shifting away from traditional romance in favor of deep, stable friendships with the same sex. Research indicates that younger people increasingly prioritize psychological safet
This examines the dramatic restructuring of Japan Airlines (JAL) following its 2010 bankruptcy, focusing on the insights provided in the book Shuraba no Ou. It highlights the essential roles of legal experts like Hideo S
This examines the limitations of pure logic and proposes a more balanced approach to problem-solving. It highlights concepts from Kazunari Uchida’s book, which advocates for integrating intuitive right-brain thinking int
This explores how the Gundam plastic model brand cultivates long-term loyalty by encouraging fans to do more than just assemble their kits. It focuses on the strategic use of user-generated content to foster a vibrant co
This examines the marketing transformation of Baby Star Ramen, which evolved from a simple snack into a versatile cooking ingredient. By observing unconventional consumer behaviors, such as using the product as a monja-y
This outlines a framework for developing marketing strategies based on Jobs-to-be-Done Theory, which focuses on the specific reasons customers select a product. Rather than focusing on demographics, this approach defines
This explores the evolution of the pager, or "pocket bell," as a prime example of marketing innovation emerging from unexpected places. Originally designed as a business tool for professionals, the device was famously "h
Discussions regarding the distinction between marketing and branding often lead to confusion because individuals define the scope of these terms differently. It explains that these two fields can be viewed as separate en
This introduces an analysis of the business evolution of the restaurant chain Unagi Naruse, focusing on how they optimized customer value. It examines a specific strategic shift where the company identified which traditi
This introduces a literary analysis of the novel Tomorrow’s Memory by Hiroshi Ogiwara, focusing on the emotional toll of early-onset Alzheimer’s disease. It explores the profound philosophical question of whether an indi
This explores a strategic marketing approach used by UHA Mikakuto to establish a unique presence in the supplement industry through their gummy-based vitamins. By applying the Jobs-to-be-Done theory, it explains how the
This examines the intersection of historical literature and modern business strategy by analyzing customer-centric marketing through two distinct lenses. It first explores how the Kojiki and Nihon Shoki, Japan's oldest c
This examines the successful marketing strategies behind KIRISHIMA No.8, a shochu specifically designed to attract a younger demographic. By moving away from traditional branding, the manufacturer focused on a new consum
This offers a detailed case study regarding the development of a restaurant business through a customer-centric lens. It outlines specific strategies for concept creation and the subsequent validation methods necessary t
This explores how the Rhythm Heaven video game series revolutionized its genre by challenging traditional industry standards. By focusing primarily on the user’s desired experience, the developers were able to move beyon
This examines how Suntory successfully revitalized its Kakubin brand through a strategic process known as remarketing. Rather than simply changing the label, the company focused on recreating the market to appeal to a ne
This explores the fundamental principles of business management and marketing strategies through the lens of the popular Japanese novel, Moshidora . It emphasizes that the most critical starting point for any successful
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Marketing Talks is hosted by Catherine and Tom. The show is categorised under business (marketing) and has published 572 episodes.
Marketing Talks has published 572 episodes.
Marketing Talks regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing Talks is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Talks hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Talks average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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