
#22 - How To Sell a Service
Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation

Hosted by Faruk Waja · 🇺🇸 US · EN · 22 episodes
Established thought leaders with verified media credentials.
Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!
Faruk Waja hosts Marketing Sensibility, a business show with 22 episodes published.

Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation

Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them.

And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketingsensibility #ValueProposition #PersonalBrand #WhatMakesYouDifferent

Reviews aren’t just feedback — they’re fuel. Learn how to turn them into bookings. From 5-star praise to 1-star lessons — discover how to make every review work for you. Want more bookings? Start with better reviews. Neg

Your website isn’t a digital brochure—it’s your 24/7 storefront. In this episode of Marketing Sensibility, Faruk breaks down how to turn social media clicks into confirmed bookings and loyal guests. From intuitive design

“Beyond the Brochure: Visual Storytelling for Hotels and Spas” Welcome back to Marketing Sensibility, the podcast where we unpack everyday challenges with clarity and insight. I’m your Faruk and today we’re stepping beyo

AI Tools For: 1. 📝 Content Creation & Publishing Copy.ai and Jasper: These tools help you write blog posts, social media captions, and promotional emails in minutes.Canva’s Magic Write: Great for designing flyers, menus

Welcome back to Sensibility—now reimagined as Marketing Sensibility. When I first launched this podcast during the pandemic, face-to-face engagement was nearly impossible, and businesses were navigating uncharted territo

Aimed at small businesses, professionals and individuals, Episode 15 unpacks the major social media platforms and will help you leverage them as effective business and personal tools. Tiktok, Facebook, LinkedIn, Instagra

I hope this episode helps you meet the challenges we’re likely to face during 2021. As always your input, suggestions and any feedback you might have are always welcome, so please drop me a note farukwaja@gmail.com Thank

Many non-professionals are starting small home-based businesses, as a result of losing their jobs due to the pandemic. This podcast provides some insight into how to identify opportunities, initiate a business venture, l

'Now or Never' is a myth, and as many successful people have demonstrated, it is never too late to contemplate a career change, to bring you a step closer to your goals and lead a life that is filled with purpose and enj

Episode 11 will help you deliver a compliment, with the understanding of how to frame it, phrase it and understand the impact a genuine compliment has on yourself and others. Enjoy! Ps. Your feedback, comments and sugges

Since we all make mistakes and often say “I’m Sorry” this episode gives you a three-step method to apologise effectively, to your partner, spouse, parents, kids, siblings, colleagues and peers. Enjoy! Ps. Your comments a

Planning a holiday during a pandemic raises more questions than we have answers to. Episode 9 will help you plan your holiday, and keep you safe over the festive season. Enjoy! Ps. Your feedback is always welcomed and ap

Episode 8 unpacks the differences between skills and qualifications, and will allow you to take stock of your strengths and identify areas for further development. As the effects of the pandemic ripple through our busine

Fake News no longer arrives on 1 April. We get it every other day! This episode will help you understand where it originates, how to spot it and what to do when you get it. Enjoy! As always, your feedback is welcomed, so

This episode will give you a structure to formulate an eating plan while working form home. A discussion with Nazly Vania, that was most enjoyable. If you’re experiencing higher levels of stress as a result of working fr

The pandemic has has forced many people to work from home. And those of us accustomed to working from home, face additional challenges; our homes are more distracting and as things return to normal, we struggle to get ba

This episode gives you some practical advice on how to be more productive & enthusiastic. Take back your life and free up the time to do the things that make you happy! Enjoy! Ps. Your feedback is always welcome, so plea
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Marketing Sensibility is hosted by Faruk Waja. The show is categorised under business (entrepreneurship) and has published 22 episodes.
Marketing Sensibility has published 22 episodes.
Marketing Sensibility regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Marketing Sensibility is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Sensibility hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Sensibility average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Marketing Sensibility's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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