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Hosted by Freshpaint · 🇺🇸 US · EN · 15 episodes
Established thought leaders with verified media credentials.
Can healthcare marketers achieve growth, measurement, and compliance all at once?Yes. And this show will prove it.Marketing Rounds is your routine check-up on the state and future of healthcare marketing performance. Over 14 episodes, we go inside conversations with industry-leading marketers who are turning regulation into innovation.You’ll learn how to design privacy-first systems that earn trust and budget, replace attribution guesswork with clarity, and communicate insights that leadership believes in.Because when data is connected, attribution is clear, and compliance is built in from day one, marketing stops being a cost center and starts becoming a strategic driver of growth.
Freshpaint hosts Marketing Rounds, a business show with 15 episodes published.
Healthcare marketers launching a brand new product category treat "we can't measure it" as a blocker. Matthew Jackson, Director of Americas - Consumer Media & Digital at EssilorLuxottica, treats it as a puzzle worth solv
When HHS guidance forced healthcare marketers to rethink online tracking overnight, most scrambled to get back to baseline. Lauren Anderson of Baptist Health did something different. She used the disruption to finally an
💡 Episode Summary Most healthcare marketers treated the 2022 HHS tracking crackdown as a crisis to survive. Clint Paul, Director of Marketing Analytics at Hospital for Special Surgery, treated it as a blank slate. In th
💡 Episode Summary Behavioral health marketers know that outspending private equity-backed competitors isn't an option. But that doesn't mean conceding the market. In this episode, Ray Mina sits down with Mari Considine
💡 Episode Summary Growth marketers understand they need to move beyond Google search in theory, but execution falters when channels like TV and radio require upfront investment without immediate attribution clarity. In
💡 Episode Summary Regional healthcare providers face a unique challenge: they can't grow through population expansion or traditional acquisition strategies, making data-driven precision essential. Heather Linder's work
💡 Episode Summary Healthcare leaders embrace multi-channel strategies in theory, but implementation consistently fails when measurement frameworks, economic models, and incentive structures face real-world scrutiny. In
💡 Episode Summary Healthcare providers can no longer rely solely on Google to reach today's health consumers. Strategically combining search, social, programmatic (CTV), and email is essential for diversifying outreach
💡 Episode Summary In this episode, Ray Mina is joined by Craig Blake and Aaron Mauck to discuss the pitfalls of over-relying on bottom-of-funnel marketing strategies like Google search ads in healthcare. They analyze th
💡 Episode Summary Payer marketers aren't "over-reliant on Google" because they love it. They're trapped there because last-click attribution makes it the only channel that looks defensible to finance. The path beyond Go
💡 Episode Summary The digital front door isn't just about convenience, it's the foundation for measurable, compliant growth. Hackensack Meridian Health's transformation came from pairing improved access with rigorous me
💡 Episode Summary Healthcare marketers, it's time for some tough love: if 90% of your budget is going to Google Ads, you're not doing demand generation. You're just paying a premium to compete in a shrinking pool of hig
In this episode, Ray Mina embarks on a deep dive into the complexities of multilocation healthcare marketing with Blair Primis, Chief Marketing and Experience Officer at OrthoCarolina, and Brian Gould, Vice President of
Healthcare marketers have long relied on Google search as their safe channel. But in today's post-pandemic landscape where many clinics are at capacity, that dependency has become a strategic liability. In this episode,
Can healthcare marketers actually improve growth and stay compliant at the same time? We’re seeing it happen every day and this podcast is all about sharing those stories. Introducing Marketing Rounds, your check-up on h
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Marketing Rounds is hosted by Freshpaint. The show is categorised under business (technology) and has published 15 episodes.
Marketing Rounds has published 15 episodes.
Marketing Rounds regularly covers business, technology. It sits in the business category, with a technology focus.
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Marketing Rounds hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Rounds average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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