Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Marketing Over Coffee is a business podcast hosted by john@themshow.com (John Wall and Christopher Penn), with 798 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

john@themshow.com (John Wall and Christopher Penn) hosts Marketing Over Coffee, a business show with 798 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing Over Coffee

  Now with Even More Christopher Lochhead!

  Sep 10, 202648 min

  Now with Even More Christopher Lochhead! In this Marketing Over Coffee: The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!! Direct Link to File Part 1 of this interview is here Past interview with Christopher - get the basics on Category Design What's the next 6 months hold? Switch from Knowledge Worker to Creator Capitalist Inventory your 4 types of capital Fake Bands Gray Market Watches Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Black Rifle Coffee Get Rella for social media management, free 14 day trial and get 10% off with code MOC Bonus - The State of California Insider Insights The Billionaire Tax opens the window to tax options Taxing software? If you can't participate you migrate to socialism Invest America Accounts Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  ListenShow Notes
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  Marketing Over Coffee

  Raise the Mug for 9 to 5

  Aug 27, 202622 min

  In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It's As Good As It Gets! Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster! Workstation prices still coming down rapidly, in the US you can't get a Huawei 7:38 - 9:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro AI for Writers - New TI Course including how to get AI to write like you, not a slop slinging robot Using Styleometry, and 20 page glossary of writing descriptive terms Erik Deckers reminds: it's SICK-o-phant, not Psycho-phant Get Rella for social media management, free 14 day trial and get 10% off with code MOC Fiction vs. Non-Fiction ChubbyCable USB-C with Apple Watch Charger Dolly Parton Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  ListenShow Notes
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  Marketing Over Coffee

  Lauren Esposito on Workforce Orchestration!

  Aug 20, 202622 min

  In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years. Workforce Orchestration - thinking about AI as a worker Helping clients get started with AI and Salesforce Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Rosa the Recruiting Agent Shifting the mindset so it's not about use cases, it's about outcomes Headless still takes advantage of the enterprise trust layer and all the data Get Rella for social media management, free 14 day trial and get 10% off with code MOC The Mulesoft Agentic Fabric Nailed recco with Play Bigger! Connect with Lauren on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  ListenShow Notes
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  Marketing Over Coffee

  Now with More Felony Incompetence, Watermarks, and Project Hail Mary!

  Aug 13, 202618 min

  In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence - "Breakouts" are your fault New Models - some failing the ethics test Anthropic adding Watermarks - required by the EU AI Act ClaudeCode managing Mautic Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Vendors embarassing themselves Get Rella for social media management, free 14 day trial and get 10% off with code MOC I got an induction stove and Bialetti Moka . Chris suggests Trader Joe's Decaf French Roast Project Hail Mary, Ted Lasso and Strange New Worlds Giving away an Osmo SE Chris and Katie talk AI at the August 27th EventNexus Event Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  ListenShow Notes
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  Marketing Over Coffee

  Christopher Lochhead on the Creator Capitalist

  Aug 6, 202635 min

  In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher - get the basics on Category Design Follow Your Different: Ray Wang Interview Lochhead on Marketing - That time when Rush met Sir Paul McCartney The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years 13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Technology doesn't take jobs. It moves where the value gets created. The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions. Get Rella for social media management, free 14 day trial and get 10% off with code MOC The four types of capital your comany owns Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

  ListenShow Notes

Recent guests on Marketing Over Coffee. Study who booked and why before you pitch.

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