Loading…
Hosted by Unknown Host · 🇺🇸 US · EN · 131 episodes
Established thought leaders with verified media credentials.
Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.
Unknown Host hosts Marketing Operators, a business show with 131 episodes published.
“I don’t think our ads are any better.” Why are Meta click-through rates rising while conversion rates keep falling? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth
“She has built an amazing system and an amazing flywheel.” What separates a performance creative director worth hiring from one who just manages a content calendar? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head o
“All bad tests turn good and all good tests turn bad.” How do you run ecommerce A/B testing faster without sacrificing statistical confidence? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Con
“It’s not a test. It’s diversity for the Meta algorithm.” Can running more landing pages hurt your ability to make decisions? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) dig into landing page
“We used to try to win every day. Now we’re willing to sacrifice entire months.” What does it mean to optimize ad spend when there’s no universal answer? Michael Ting (GM of DTC, JAXXON) joins Connor Rolain (Head of Grow
“The digital deliverables have outpaced production company knowledge.” How do you build a repeatable content creation process without hiring a full agency? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Bea
“We’re not hiring less because of AI. We just expect each hire to be more productive.” Is AI shrinking your marketing team, or just changing who belongs on it? Connor Rolain (Head of Growth, HexClad) and Cody Plofker (CE
Can Meta and TikTok Shop be combined into a single playbook? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled,
“There’s going to be a world where you just tell them your product and your business goals and they do the rest.” What does Meta’s AI push mean for ecommerce brands trying to win on paid social right now? Connor MacDonal
“You don’t have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months? Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Con
What does a content flywheel look like when it’s firing on all cylinders? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from mic
Are you measuring new reach on Meta the right way or just guessing? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) dig into the tactics + measurement fra
Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it ta
Can you build a sports brand by saying no to most customers? Matty Martin (Head of Marketing, Cadence) joins Connor MacDonald (CMO, Ridge), and Connor Rolain (Head of Growth, HexClad), to break down what it takes to scal
What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones R
“If you’re not staying unhinged, you’re not building a memorable brand.” What happens when a two-time Emmy-winning TV anchor walks away from the newsroom to help build one of the most talked-about baby formula brands in
Are you exhausting your audience or just exhausting your strategy? Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) dig into the mechanics of reaching net-new audiences on Meta, breaking down whi
This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and l
It’s a MOps Hotline special episode! Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) answer your most pressing questions. Especially how to get started. C
What if the reason your channel expansion isn’t working has nothing to do with the channel? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down wha
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Marketing Operators has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Marketing Operators is hosted by Unknown Host. The show is categorised under business (marketing) and has published 131 episodes.
Marketing Operators has published 131 episodes.
Marketing Operators regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing Operators is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Operators hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Operators average 67 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates Marketing Operators's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 3 days ago.