Marketing Nuggets

Your marketing mentor & biggest cheerleader, here to share the real, messy, beautiful truth about what it takes to level up your marketing, productivity, and confidence. Whether you're drowning in B2B complexity, chasing B2C creativity, or staring at a to-do list that feels impossible, I'm spilling everything from my 12+ years that I wish I'd known. We're talking award-winning campaigns that started as complete disasters, the late-night brainstorms that changed everything, and the systems that actually move the needle (plus the epic fails that taught me the most). Because here's what I know for sure: success doesn't happen in isolation. It's about building marketing strategies that work, creating unshakeable confidence for the big scary moments, and using productivity systems that achieve your marketing goals. No matter where you are in your journey - from graduate to director - this podcast is for ambitious marketers ready to stop playing small and embrace th

Marketing Nuggets is a business podcast hosted by Emma Windsor, with 167 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Emma Windsor hosts Marketing Nuggets, a business show with 167 episodes published.

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  Episode #51

  169: Where Should Your B2B Budget Go? Choosing Media That Actually Works

  Sep 14, 202626 minS6

  Every B2B marketer has stood in front of the same terrifying question: we have this budget... where does it actually go? LinkedIn? Events? Content? PR? Paid search? A bit of everything? (Spoiler: "a bit of everything" is how B2B budgets go to die.) In this episode - a natural follow-on from last week's launch playbook - I'm sharing how I actually make media decisions as a marketing leader. The three questions I ask before any channel earns a single pound, my honest take on the big B2B channels after years of spending real budget on them - LinkedIn, events, email, PR, paid - and the proven-promising-experimental split that stops your budget being spread so thin that nothing works. Fewer channels, done properly, for longer. That's the whole philosophy - and this episode shows you how to choose which ones. Related Episode: 57: Public Relations: The 3 different ways you can add press into your mix no matter your budget Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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  Episode #50

  168: The B2B Campaign Playbook Every Marketer Should Steal

  Sep 7, 202629 minS6

  It's campaign season. So today you're getting my actual campaign playbook. Not the theoretical version, not something from a textbook, the exact method I use. You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign is ready or just hopeful. The exercise I run to make sure a campaign sounds like nobody else's in the market, and the statement system underneath it. Why I think your people, not your channels, are your most powerful media, and how to activate them properly. The two-phase structure I use that isn't really two phases at all. And the three numbers I put in front of leadership before launch, so the campaign gets judged on the right thing, at the right time. And a quick word to my B2C marketers, because I can feel some of you reaching for the skip button: don't you dare. Yes, today's examples wear a B2B badge, but it may still inspire you to add something into your next campaign. Stay with me. Notebook out. Let's go. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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  Episode #49

  167: What I Learnt Launching Two Campaigns on the Same Day

  Aug 31, 202621 minS6

  Two campaigns. One launch window. And no, it wasn't a calendar accident. A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work. This episode is the how. How I split one team into two mini teams and gave each only what they needed to know. Why I led one campaign and deliberately handed the other to someone else. The connective work I kept for myself: the unified social plan, the channel-by-channel call on what was genuinely launch day and what could follow, and how both campaigns got their moments without tripping over each other. Plus the one rule I set for my own head that kept me sane through all of it. If your plan ever puts two big things close together, and one day it will, this is the operating manual. The Marketer You Already Are - my online course for ambitious marketers is open now and there’s a whole section dedicated to campaign launch day. [Check out more here] or head over to emmawindsor.com and you’ll see it in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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  Episode #48

  166: Stop Winging Your Big Moments: The Four-Layer Confidence Stack

  Aug 24, 202630 minS6

  You spend hours preparing the deck. The data. The talking points. And about four minutes preparing the one thing that actually decides how the moment goes: you. In this episode I'm walking you through the full Confidence Stack - the four-layer preparation framework I use before every moment that matters. A big presentation, a senior leadership meeting, a pitch, a visibility moment. If you heard me apply it to job interviews back in episode 137, this is the complete version for everything else. We're covering the Identity Layer (owning your edge), the Logic Layer (knowing your thinking inside out), the Preparation Layer (removing the unknowns), and the Energy Layer - the one most people skip, and the one that changes everything. You already have the experience. This is how you show up for it. Here's a free checklist version waiting for you [ click here to get it ] or visit emmawindsor.com/confidence Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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  Episode #47

  165: You'll Never Feel Ready - And That's Exactly Why You Should Start

  Aug 17, 202621 minS6

  You've been telling yourself you'll go for it when you feel ready. The bigger role. The hand up in the leadership meeting. The idea you've been sitting on for months. Here's the thing nobody tells you: that feeling isn't coming. Not because there's something wrong with you - because that's not how readiness works. Readiness isn't a prerequisite. It's a product. It shows up after you start, never before. In this episode I'm breaking down where the readiness myth comes from, why it hits capable marketers hardest, and the one question swap that gets you moving this week - not "one day". Plus the evidence exercise I use every time I catch myself waiting for permission from a version of me that feels more prepared. If you've been circling something for months waiting for the moment it feels comfortable, this is your sign that the moment is now. The Marketer You Already Are is officially open - and if it's been on your radar, the early bird pricing won't hang around. Click here to view , or head to emmawindsor.com and you'll see it in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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