Marketing Momentum for Agencies

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence.The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life.The content covers the full spectrum of lead gen, marketing, and sales; marketing strategy, getting in front of your audience, building trust and relationships with your audience, motivating them to take action, and maximising sales.. LinkedIn Marketing is a recurring theme.It provides inspiration, insight, wise counsel and opinions gained from 4 decades of marketing and sales experience. It will alert, inform, and empower you, talk about what works and what doesn’t and discuss what you can do, why you should consider it, a

Marketing Momentum for Agencies is a business podcast hosted by Tracey Burnett, with 80 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Tracey Burnett hosts Marketing Momentum for Agencies, a business show with 80 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Marketing Momentum for Agencies

  Do You Actually Want To Scale Your Agency?

  Sep 2, 202625 min

  Do you actually want to scale your agency, or do you simply feel you should? Many agencies reach £2 million through great work, referrals and growing client accounts. Then growth stalls, and the next move becomes far less obvious. James Rose, founder and CEO of Inflectiv Group, explains why the leap from £2m to £5m needs a different growth engine, why founder-led sales still matters, and the risks behind investment and traditional exits. Before you hire, raise capital or chase another growth tactic, listen to this. The right move may be to scale or sell. It may also be to build a smaller, more profitable agency that gives you the life you actually want. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/ or via email,  james@inflectivgroup.com. https://www.inflectivgroup.com/  ABOUT THE GUEST James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1 - Market Overview & Founder Fatigue Chapter 2 - The Missing Commercial Function Chapter 3 - Founder-Led Sales & Scaling Goals Chapter 4 - Exit Strategies & Mergers Chapter 5 - Strategic Planning & Next Steps ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  ListenShow Notes
• 

  Episode #79

  AI Agents for Agencies. Rethinking How Work Gets Done with Bryan McAnulty

  Aug 27, 202644 min

  For many agencies, using AI started with individual prompts and isolated tasks. AI agents open up the possibility of delegating complete, multi-stage pieces of work. Bryan McAnulty, founder of Heights Platform and LatchLoop, explains how agencies can use AI agents to carry out complex, multi-stage work, increase capacity and deliver substantially better results for clients. We explore which processes are suitable for AI, what needs to be put in order before you automate and what should remain firmly in human hands. Bryan also explains why your expertise, judgement and creativity will become more valuable, not less, as AI takes on more of the delivery. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804  Connect with Bryan:  https://www.linkedin.com/in/bryanmcanulty/ Free AI audit + custom AI agent built for you at no cost → https://cal.com/heights/15-minute-keiro-introduction https://www.latchloop.com/ ABOUT THE GUEST Bryan McAnulty is the founder of Heights Platform. It’s an all-in-one AI tool that helps creators build online courses and communities. Thousands of people in over 100 countries use it to grow knowledge businesses. His journey started in 2009 with Velora, a design studio whose products reached millions. Guided by “freedom comes first ideology,” he has travelled to 30+ countries and 100+ cities while helping more than 10,000 entrepreneurs. Designer, developer, musician, and creator, Bryan now uses AI to turn ideas into reality faster and helps others do the same. About The Host      Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. CHAPTERS Chapter 1: The Evolution of AI in Agencies Chapter 2: Understanding AI Agents Chapter 3: Introducing Latchloop and Practical AI Examples Chapter 4: Implementation Strategies and the Importance of SOPs Chapter 5: The Future Landscape and the Human Element ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  ListenShow Notes
• 

  Episode #78

  Why Prospects Ghost You and How to Stop It

  Aug 19, 202616 min

  If a prospect has stopped replying, the problem may not be your follow-up. They may never have been a genuine lead in the first place. Drawing on my conversation with Chaz Horn, this episode explores the difference between demographic fit and demonstrated buying interest, a short message that can revive a stalled opportunity and the simple next-step discipline that prevents most ghosting. You’ll also learn how to qualify silence rather than automatically chasing harder. Because better sales conversations don’t end with “I’ll follow up.” They end with clarity about what happens next. Learn More...       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804                  Chaz's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000715511670                                             Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate meetings and clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. About The Host     Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Reality of Sales Ghosting Chapter 2: Demographics vs. Psychographics (The 3% Rule) Chapter 3: The 9-Word Revival Message Chapter 4: Ditching the "Touching Base" Method Chapter 5: Securing a Clear Next Step About the podcast Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  ListenShow Notes
• 

  Marketing Momentum for Agencies

  Why Referrals Are Holding Your Agency Back & What to Do Instead with Chris DuBois

  Aug 12, 202651 min

  Most agencies know they should market themselves consistently, but when client work increases, their own marketing is often the first thing to stop. Before long, referrals become their main source of new business…until they dry up. In this episode, Tracey talks to Chris DuBois, founder of Dynamic Agency OS and host of the Agency Forward podcast, about why agencies fall into this cycle and how to break free from it. Chris introduces the concept of ‘Delivery Drag’, explains why creating more content isn't always the answer, and shares practical advice on positioning, placement and building a marketing system that continues working even when client delivery is at its busiest. If you're tired of relying on referrals and want a more predictable pipeline, this episode is packed with practical ideas you can put into action. LEARN MORE       Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804        Chris DuBois www.DynamicAgencyOS.com www.linkedin.com/in/christopherrdubois     A year's free access to the community.  DynamicAgencyOS.com/community use code MM4A.The Snapshot: Get a free report on how the market views you, so you know whether your positioning is nailing it or what to tweak.  ⁠DynamicAgencyOS.com/Snapshot⁠. Chris DuBois is the founder of Dynamic Agency OS, where he helps referral-driven marketing agencies build predictable growth through positioning, offer design, and go-to-market systems. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.     CHAPTERS                                            Chapter 1 - Cold Open – What is Delivery Drag? Chapter 2 - Introduction Chapter 3 - Why agencies stop marketing themselves Chapter 4 - The referral trap Chapter 5 - Why more content isn't the answer Chapter 6 - Placement versus publishing Chapter 7 - Finding the right rooms Chapter 8 - Positioning before promotion Chapter 9 - Building a marketing system that survives delivery Chapter 10 - Final thoughts LEARN MORE   Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally

  ListenShow Notes
• 

  Episode #75

  How Agencies Can Turn Trust into a Predictable New Business Pipeline

  Jul 29, 20261h 1m

  Most agencies rely on content, networking and referrals to win new business. But visibility doesn't automatically create trust and without trust, sales conversations become much harder. In this episode, Tracey Burnett is joined by trust-building specialist Kim Willis to explore how agencies can build credibility long before a prospect is ready to buy. They discuss buyer-centred messaging, better case studies, referral partnerships and why genuine conversations consistently outperform sales pitches. If you want a more predictable pipeline built on relationships rather than pressure, this episode is packed with practical ideas you can put into action straight away. Learn More   Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804                                  https://www.linkedin.com/in/kimjwillis                     Trust Stack -  Website Trust Audit.  $97 one-time    https://www.kimwillis.net/trust-stack  It Started with a Door Slam Kim was 19 years old, standing on a stranger's doorstep in suburban Australia, trying to sell books. He was terrible at it- spectacularly bad. The kind of bad where people closed the door before he finished the opening sentence. His sales manager Stan Rex, was the No.1 salesman in the entire organisation. Worldwide. Stan offered to help Kim by accompanying him for a morning of door knocking.   Stan didn't pitch. He told stories. Customer stories. He'd stand on the doorstep and say, "Let me tell you about a family down the road..." and within three minutes, people were inviting him inside. That was the moment everything changed for Kim. Not a course. Not a framework. A bloke on a doorstep, showing him that the fastest way to earn trust is to let your customers do the talking. Kim Willis has been telling customer stories ever since. That, plus referral ecosystems, has driven tens of millions of dollars in revenue across his career. About The Host  Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Beyond Content: Initiating Authentic Conversations What Practical Trust-Building Looks Like Crafting High-Impact Case Studies Scaling Trust & The 30-Day Action Plan Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)

  ListenShow Notes

Recent guests on Marketing Momentum for Agencies. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.