Hosted by Sam Birkett and Sally Green · 🇺🇸 US · EN · 128 episodes
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Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
Sam Birkett and Sally Green hosts Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners, a business show with 128 episodes published.
Join us for the second of a three-part discussion of learning marketing with student Daniel Honey. This time, we discuss specialisations in marketing, Daniel's interest in pursuing marketing consultancy, the soft skills
We're back!! We've gone right back to the beginning, what learning marketing is all about. In Part 1 of 3 we are thrilled to speak with Daniel Honey, a marketing student from Oxford Brookes University. Join us as we expl
This time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond technicla abilities? Well, we've identified five includi
In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email design, optimisation, and audience engagement. Topics incl
In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he st
Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider when writing a tender for agencies or a brief, how y
We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back with a dive on the topic of why businesses might choose
It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one of them clicks their finger and stares intently at th
In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative
We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for clear instructions to ensure desired outcomes. Sally sh
In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voice that resonates with the target audience. They share
This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importance of communication, collaboration, and a generalist
In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketing plan with too many new ideas and suggest going bac
This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experience. Listen to find out more about how students and bu
This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more about how students and businesses alike can benefit fro
This week, Sally and Sam conclude their discussion on LinkedIn and it's uses as a marketing platform with paid campaigns. Join this meander as Sally continues asking the questions that we all have about LinkedIn and list
This week, Sally and Sam discuss LinkedIn campaigns, how to get the most out of them and confront the common concerns that businesses may have when using them for the first time. (1:44) Is LinkedIn advertising difficult?
In part two of their discussion on Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the importance of alignment within businesses to facilit
In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure,
In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify when a campaign is not going to be successful and the me
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Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners is hosted by Sam Birkett and Sally Green. The show is categorised under business (marketing) and has published 128 episodes.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners has published 128 episodes.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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