Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.

Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners is a business podcast hosted by Sam Birkett and Sally Green, with 128 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sam Birkett and Sally Green hosts Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners, a business show with 128 episodes published.

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  Episode #126

  Inside the Mind of a Marketing Student - Part 2 of 3

  Apr 22, 202525 minS0

  <p>Join us for the second of a three-part discussion of learning marketing with student Daniel Honey.  </p><p>This time, we discuss specialisations in marketing, Daniel's interest in pursuing marketing consultancy, the soft skills that need to be developed in a career, and how the COVID pandemic affected Daniel's A-level studies and beyond. </p><p>Whether you're a student, educator, or marketing professional, this conversation offers insightful perspectives on the evolving landscape of marketing education. Enjoy...</p>

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  Episode #125

  Inside the Mind of a Marketing Student - Part 1 of 3

  Apr 4, 202520 minS0

  <p>We're back!! We've gone right back to the beginning, what learning marketing is all about. In Part 1 of 3 we are thrilled to speak with Daniel Honey, a marketing student from Oxford Brookes University. Join us as we explore Daniel's journey from studying architecture to finding his passion in marketing. We delve into the importance of practical application in education, the challenges of entering the job market, and the invaluable skills learned through real-world projects. Whether you're a student, educator, or marketing professional, this conversation offers insightful perspectives on the evolving landscape of marketing education.</p>

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  Episode #124

  What are the sift skills of marketing? - Part One

  Sep 19, 202432 minS0

  <p>This time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond technicla abilities? Well, we've identified five including communication, creativity, interpersonal skills, adaptability, and analytical skills.</p><p>See if you agree with us in part one.</p>

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  Episode #123

  Email marketing with Chris Barnett - Part Two

  Sep 4, 202425 minS0

  <p>In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email design, optimisation, and audience engagement. Topics include the effective use of animated GIFs, the importance of editorial planning for newsletters, and the role of dynamic content. The discussion also covers the significance of analytics in understanding email performance and making data-driven decisions. Pick up some practical tips on maintaining newsletter relevance, segmentation, the use of AI in personalisation, and measuring success. You'll also gain some insights on handling mistakes in emails and ensuring...

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  Episode #122

  Email Marketing with Chris Barnett - Part One

  Aug 13, 202436 minS0

  <p>In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his background and the origin story of his company, which he started with his friend Dave Black. Initially focusing on web development, the company gradually shifted to email marketing, earning a strong reputation in the field. Key topics include the importance of data quality, segmentation, and relevancy in email campaigns. Chris emphasises the skills and best practices required for creating effective emails, including considerations for design, deliverability, and user experience. He also discusses...

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