Marketing Corner

Have you noticed your reach on LinkedIn taking a massive dive over the last few months? You’re not imagining it. Posts that used to hit tens of thousands of impressions are suddenly getting buried, no matter how good...

It's that time of year. Offices empty, out-of-office replies everywhere, tumbleweeds in the hallway. Every year, the same debate kicks off: cut the ad budget or keep going? Every year, we watch people get it wrong. This...

"Overheard in..." You know the format. People overhear unhinged things in elevators, at conferences, in boardrooms, on the metro. Someone submits. It gets published. Everyone cringe-laughs. Repeat. This week, Casper and...

The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do? Casper and I got into this one properly — approval...

Dublin has become the Silicon Valley of Europe, home to the European headquarters of tech giants like Google, HubSpot, LinkedIn, and Meta. A few weeks ago, we both found ourselves there - Jen at LinkedIn HQ and Casper...

We've all been there: pipeline's thin, the board wants more logos, and suddenly that off-ICP deal doesn't look so bad. But shortcuts have a funny way of catching up with you. This week we dig into the GTM moves that...

After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads. Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is...

What better way to celebrate our 150th episode than with a hypothetical about AI... How would you build a SaaS business that doesn’t get swallowed by AI? In this episode, we cover what founders, marketers, and operators...

In this week’s episode, we dive into applying a growth mindset, in both work and our lives, including: What growth mindset actually looks like in how we think, talk to ourselves, and approach challenges A few common...

In this episode, we dig into what personality and talent profiles actually say about how people work, lead, and collaborate. We compare our own results (some painfully accurate), and unpack how different strengths shape...

Listener request alert 🚨 Every villain needs an origin story. The same goes for marketing nerds, we guess 🤷🏻‍♀️ In this episode, we share our marketing origin stories and unpack the moments, mistakes, and lucky...

In this episode, we follow Jen into her first week as a brand-new VP of Marketing, armed with a 90-day plan and just enough restraint to not flip the table on day one. We cover: Why you need a 90-day plan (unless chaos...

In this episode, we crack open a GTM insights report and react to the trends inside. Which findings hold up? Which ones need context? Which insights are the ones we can't ignore? And which ones deserve our patetned hot...

OK. That's it. We're done being diplomatic. This is the episode where we say what most marketers only vent about in Slack DMs. We call out: - Marketers who make the rest of us look bad - Leaders who have champagne taste...

In their careers, Jen and Casper have looked under the hoods of plenty of companies. And after a while, some patterns start to emerge... In this episode, they share the yellow, orange, and red flags that signal a...