Hosted by Marketing Interactive · 🇺🇸 US · EN-GB · 150 episodes
Established thought leaders with verified media credentials.
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
Marketing Interactive hosts Marketing Connected, a business show with 150 episodes published.
For a while, Mamee Double-Decker felt like it was doing everything right. The company was launching campaigns, rolling out SKUs and pushing limited-edition products. Yet despite staying visible, something was missing. “O
In this episode of “In Conversation,” Karl Mak, co-founder of HEPMIL Media Group, shares how a failed regional expansion and the rise of TikTok led them to pivot into the creator economy, culminating in HEPMIL’s acquisit
In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. Kuek shares how success metric
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents. But as these tools become more convenient,
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturall
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experie
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communicatio
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with. Loob
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. While Hong Kong and Singapore are often
How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer
On this episode of Marketing Connected’s In Conversation, Lynette Pang shares how Singapore is reshaping perceptions of itself as more than just a business hub, by making the arts part of everyday life. From public perfo
In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing. Drawing from his experience at Google and Stripe, he unpacks why fundamentals st
Once the backbone of content discovery, hashtags have been quietly pushed to the margins as platforms evolve into systems that understand content without needing to be told what it is. What’s replacing them isn’t another
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones. In this "In Conversation" episode, Lex shares why
On this latest episode of “Agency Agenda”, Marcus Krzastek, international president of VaynerMedia, shares his journey from project manager to global leadership alongside Gary Vaynerchuk. He discusses the evolving nature
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and h
In this episode of Agency Agenda, Eunice Tan, group CEO of The Secret Little Agency (TSLA), shares her take on what bold creativity really means for the agency. Moving beyond hype-driven campaigns, she explains why long-
In this episode of Agency Agenda, Peter de Kretser, founder and CEO of GO Communications, unpacks the agency’s journey in Malaysia and beyond. He shares why storytelling remains at the heart of PR, even in an AI-driven w
In this episode of Agency Agenda, Anish Daryani, CEO of Moonfolks, shares the thinking behind the agency’s rebranding, and upcoming regional expansion into Vietnam and Brunei. He also reflects on his entrepreneurial jour
In this episode of Agency Agenda, HS Chung, APAC CEO of Burson, shares how she is building a unified, future-ready agency following its recent merger. She dives into the importance of creating a new culture, not holding
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Marketing Connected is hosted by Marketing Interactive. The show is categorised under business (marketing) and has published 150 episodes.
Marketing Connected has published 150 episodes.
Marketing Connected regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing Connected is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing Connected hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing Connected average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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