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Hosted by Fexingo · 🇺🇸 US · EN · 103 episodes
Established thought leaders with verified media credentials.
Marketing automation platforms like HubSpot and Marketo promise to turn chaotic customer interactions into seamless, data-driven journeys. But the gap between that promise and the reality of clunky workflows, messy data, and misaligned triggers is where most teams get stuck. In this show, Lucas and Luna cut through the vendor hype to examine how real marketing automation works — from lead scoring models and lifecycle stages to A/B testing of email sequences and multi-touch attribution. They walk through actual deployment scenarios: a B2B SaaS company using Marketo for lead nurturing, a retail brand building a HubSpot-based abandoned cart sequence, and a media site triggering content recommendations based on behavioral segments. Each episode is built around a concrete automation challenge — designing a welcome campaign across five channels, setting up a dynamic list with proper exclusion rules, or connecting CRM data to trigger a sales alert when a lead hits a 90-point score. Lucas brin
Fexingo hosts Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys, a business show with 103 episodes published.
When a customer switches their primary credit card — maybe for better rewards, lower interest, or because an annual fee kicked in — most marketing automation systems stay silent. Lucas and Luna dig into why credit card s
Lucas and Luna explore how marketing automation fails to track one of the most significant seasonal lifestyle shifts: when customers start or stop gardening. With 55% of U.S. households gardening in 2025, according to th
Episode 127 of Marketing Automation with Fexingo: Lucas and Luna dive into a blind spot most marketing automation platforms share — ignoring customers' summer travel plans. They look at data showing that nearly 60% of US
Episode 126 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in most automated customer journeys: fertility and family planning. They discuss why platforms like HubSpot and Marketo rarely trigger
Lucas and Luna explore a blind spot in marketing automation: the home renovation cycle. They break down why most systems fail to detect when customers are remodeling kitchens, adding bathrooms, or finishing basements — a
Episode 124 of Marketing Automation with Fexingo explores a blind spot in automated customer journeys: car lease endings. Lucas and Luna discuss a case study involving a major automaker's marketing team that failed to tr
Episode 123 of Marketing Automation with Fexingo. Lucas and Luna explore a blind spot in marketing automation: customer grocery subscription swaps. When a customer switches from HelloFresh to Sunbasket or cancels a meal
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising blind spot in automated customer journeys: meal kit subscription cancellations. When a customer cancels their food delivery box, i
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most automated customer journeys: LinkedIn profile updates. When a customer gets a new job, gets promoted, or changes industrie
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in automated customer journeys: voice assistant shopping. Using Amazon Alexa and Google Assistant as examples, they discuss how mo
Lucas and Luna explore a blind spot in most marketing automation platforms: the customer's podcast listening behavior. Lucas points to data showing that over 70% of marketers don't trigger campaigns based on podcast cons
Most marketing automation platforms track purchase history, browsing behavior, and email engagement, but they completely ignore one of the most telling signals: when a customer picks up a new hobby or drops an old one. I
In episode 114 of Marketing Automation with Fexingo, Lucas and Luna tackle a blind spot that costs brands both money and trust: what happens when customers unsubscribe from newsletters but marketing automation keeps send
In this episode, Lucas and Luna explore how marketing automation systems fail to account for customers using ad blockers, tracker blockers, and content blockers. They discuss the scale of the problem—over 40% of internet
In this episode, Lucas and Luna explore a blind spot in marketing automation: the failure to track and leverage customer reading habits. They discuss how data from e-book platforms, library cards, and subscription servic
Lucas and Luna explore why marketing automation platforms typically ignore a significant customer trigger: political donations. Drawing on the 2024 election cycle, where one point six billion dollars was raised online, t
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in most marketing automation platforms: customer podcast listening habits. They discuss how platforms like HubSpot and Marketo fai
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a blind spot in many automated customer journeys: voice assistant searches. With over 40% of U.S. adults using voice search daily, most marketi
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a glaring blind spot in automated customer journeys: when listeners move house. Many brands treat moving as a simple address change, but it's a
In this episode of Marketing Automation with Fexingo, Lucas and Luna explore a surprising gap in automated customer journeys: pet adoption. When a customer adopts a new pet—cat, dog, or even a rabbit—most marketing platf
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Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys is hosted by Fexingo. The show is categorised under business and has published 103 episodes.
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys has published 103 episodes.
Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys regularly covers business. It sits in the business category.
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Episodes of Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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