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Marketing & OPs for SMEs

Hosted by Jeremy Yang · business · EN · 47 episodes

Audience: 3

About this Podcast:

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit. Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong. The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.

Pitch Analysis

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Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Marketing & OPs for SMEs

What is Marketing & OPs for SMEs about?

Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit.

Who hosts Marketing & OPs for SMEs?

Marketing & OPs for SMEs is hosted by Jeremy Yang. The show has published 47 episodes to date.

What has Marketing & OPs for SMEs covered recently?

Recent episodes include "Cydney Mar on 45+ Years of Product Experience and Getting Products Off the Ground" (22 October 2026, 38 minutes), "Irwin Hau on 17 Years in Agency Life + A Demo of Conversion Cow" (15 October 2026, 43 minutes), and "David Lengyel on Micromanagement, Complacency and Learning to Build Better People" (13 October 2026, 30 minutes).

How often does Marketing & OPs for SMEs publish?

Marketing & OPs for SMEs publishes roughly a few times a week, with episodes averaging 38 minutes across 47 episodes.

How hard is it to get booked on Marketing & OPs for SMEs?

Booking probability for Marketing & OPs for SMEs is 32%, and the host is rated Selective on guests. Marketing & OPs for SMEs requires a Pod Score of 80 or higher. Marketing & OPs for SMEs's contact route on record: verified email.

Who should pitch Marketing & OPs for SMEs?

The strongest fits for Marketing & OPs for SMEs are Marketing, Advertising & PR and Business & Management Consulting. Marketing & OPs for SMEs has a business audience.

About the host

Jeremy Yang hosts Marketing & OPs for SMEs, a business show with 47 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #48

    Cydney Mar on 45+ Years of Product Experience and Getting Products Off the Ground

    Oct 22, 202638 minS1

    I recently sat down with Cydney Mar, who brings more than 45 years of experience across fashion, manufacturing, TV shopping and product development. What I liked about the conversation was how practical she is about...

  • Episode #47

    Irwin Hau on 17 Years in Agency Life + A Demo of Conversion Cow

    Oct 15, 202643 minS1

    Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow. After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards...

  • Episode #46

    David Lengyel on Micromanagement, Complacency and Learning to Build Better People

    Oct 13, 202630 minS1

    What do people need to stay engaged, and why can’t leaders manage everyone the same way? Jeremy Yang speaks with David Lengyel, Managing Director and Co-Founder of Venture Up, about communication, trust and the...

  • Episode #45

    Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search

    Oct 7, 202645 minS1

    What would a potential client find if they looked you up today, and would it reflect the experience you actually have? Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the...

  • Episode #44

    Dima Beseda on Where the Influencer Economy Is Heading Next

    Oct 5, 202638 minS1

    Dima Beseda has been building businesses inside digital economies since he was a teenager. He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he...

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  • Episode #43

    Murray Smith on How EOS Actually Works in a Small Business

    Sep 30, 202638 minS1

    I’ve been using EOS in my business for years. The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective. So I got...

  • Episode #42

    Jay Bourgana on Building a Management Bench and Fixing Bottlenecks

    Sep 28, 202647 minS1

    Jay Bourgana has worked across banking, manufacturing, business turnarounds, real estate and acquisitions. Jeremy Yang asks him how he assesses a business that has stopped moving, and what he does once he finds the...

  • Episode #41

    Racheal Blackmore on the Three Stories Every Brand Needs

    Sep 25, 202636 minS1

    Racheal Blackmore has built her career around understanding how people think, decide and take action. From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human...

  • Episode #40

    Jaryd Krause on Whether You Should Buy an Online Business Instead of Starting One

    Sep 22, 202634 minS1

    Jaryd Krause started buying online businesses in 2014 after several attempts to build his own. He went on to acquire three businesses in three years before helping others assess and purchase businesses themselves. In...

  • Episode #39

    Stephanie Smith on What a Bookkeeper Sees in Your Marketing Spend

    Sep 21, 202630 minS1

    Marketing is one of the largest expenses in many businesses, but there is no universal percentage that every owner should spend. Jeremy Yang speaks with Stephanie Smith, financial strategist and co-owner of New Light...

  • Episode #38

    Tanya Brody on Why Your Weekly Email Turns Subscribers Into Buyers

    Sep 17, 202641 minS1

    Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week. Jeremy Yang speaks with Tanya, a direct-response web...

  • Episode #37

    Rachel Moore on Why Your Experience Has to Become the Differentiator

    Sep 11, 202649 minS1

    Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through. The more interesting part of Rachel’s story is how...

  • Episode #36

    Kate Engler on How to Get Media Coverage Without a PR Agency

    Sep 10, 202638 minS1

    Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency. I went into this conversation knowing very little about PR, so I...

  • Episode #35

    John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement

    Sep 8, 202631 minS1

    AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but...

  • Episode #34

    Dave Liong on Why Office-Based VAs from Indo is the way to go with

    Sep 3, 202634 minS1

    Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds. In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave...

  • Episode #33

    Keith Lauver on Escaping AI-Generated Mediocrity

    Sep 2, 202631 minS1

    AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable. Jeremy Yang speaks with Keith Lauver, Founder...

  • Episode #31

    Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round

    Aug 25, 202631 minS1

    Being busy can hide a future sales problem. Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need...

  • Episode #30

    Tracy Brinkmann on Why AI Should Challenge Your Thinking, Not Replace It

    Aug 24, 202638 minS1

    AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work. In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy...

  • Episode #29

    Lydia Lee on Scaling Down a Business Without Sacrificing Profit

    Aug 20, 202654 minS1

    A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted. In this episode of Marketing for SMEs, Jeremy Yang speaks with...

  • Episode #28

    Humaira Akhter on Finding the Red Thread Behind Your Best Offer

    Aug 19, 202641 minS1

    Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night. Humaira Akhter believes established business owners need to start somewhere deeper. In this...

Guest Appearances

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