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Market Proof Marketing

Hosted by Kevin Oakley: Marketing Mind at Do You Convert · business · EN · 100 episodes

Audience: 5

About this Podcast:

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Pitch Analysis

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Contact path

Verified email

Booking probability

42%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Market Proof Marketing

What is Market Proof Marketing about?

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you!

What has Market Proof Marketing covered recently?

Recent episodes include "Ep 461: Your Dashboard Is a Liar" (15 October 2026, 49 minutes), "Ep 460: Lessons from the Summit Stage" (8 October 2026, 25 minutes), and "Ep 459: Turn Down the Noise" (1 October 2026, 46 minutes).

How often does Market Proof Marketing publish?

Market Proof Marketing publishes roughly weekly, with episodes averaging 42 minutes across 100 episodes.

How hard is it to get booked on Market Proof Marketing?

Booking probability for Market Proof Marketing is 42%, and the host is rated Selective on guests. Market Proof Marketing requires a Pod Score of 80 or higher. Market Proof Marketing's contact route on record: verified email.

Who should pitch Market Proof Marketing?

The strongest fits for Market Proof Marketing are Home Building and Marketing, Advertising & PR. Market Proof Marketing has a business audience.

About the host

Market Proof Marketing is a business show with 100 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Market Proof Marketing

    Ep 461: Your Dashboard Is a Liar

    Oct 15, 202649 min

    Kevin is joined by Beth and Julie for a post-Summit debrief that unpacks what landed the hardest in Austin, from the difference between accountability and pressure to why your dashboard might be gaslighting every other...

  • Market Proof Marketing

    Ep 460: Lessons from the Summit Stage

    Oct 8, 202625 min

    In this solo episode, Kevin takes listeners inside two of the Online Sales and Marketing Summit’s keynotes. He first breaks down Britney Muller's presentation, where she challenged builders to rethink how they're...

  • Market Proof Marketing

    Ep 459: Turn Down the Noise

    Oct 1, 202646 min

    Kevin is joined by Julie and Jackie to talk about AI tools we’d love to have in our personal lives, why buyer timetables never match the ones we build for them, and what a home builder could actually do with an extra...

  • Market Proof Marketing

    Ep 458: Stop Buying, Start Mining

    Sep 24, 202640 min

    Jackie is joined by Beth and Caroline to talk about why AI can't solve problems you don't already understand and what happens when sales, marketing, and online sales finally sit in the same room! They also discuss why...

  • Market Proof Marketing

    Ep 457: Don't Let AI Tank Your Brand

    Sep 17, 202636 min

    Julie is joined by Jackie and Karla Tuten , Head of Creative here at DYC, to talk about what happens when builders hand the phones over to AI, how to actually measure brand consistency, and the topic that will lead to...

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  • Market Proof Marketing

    Ep 456: Context is Everything

    Sep 10, 202647 min

    Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secret to better content strategy, and the...

  • Market Proof Marketing

    Ep 455: It’s a Foundation, Not a Destination

    Sep 3, 202657 min

    Kevin is joined by Jackie and Beth to talk about why "best practice" isn't a dirty word, why doing 95% of the process still counts as doing it wrong, and why the resurrection of a two-year-old blog series says...

  • Market Proof Marketing

    Ep 454: Bias, Averages, and the Myth of the Neutral AI

    Aug 27, 202650 min

    Britney Muller , founder of Orange Labs and former senior SEO scientist at Moz, joins Kevin for a wide-ranging conversation on AI literacy, debunking the idea of LLMs as all-knowing oracles, calling out "complexity as...

  • Market Proof Marketing

    Ep 453: Ask Forgiveness, Not Permission

    Aug 20, 202637 min

    Kevin is joined by Julie and Caroline , and it starts with a question no marketer wants to answer on the record: have you ever broken the law for marketing? The confessions come quickly (and anonymously, if you'd like...

  • Market Proof Marketing

    Ep 452: Building Trust Through Value

    Aug 13, 202635 min

    Ryan Hillgartner , Director of Sales and Marketing at Tim O'Brien Homes, joins the podcast to discuss his nearly 10-year journey with the high-performance home builder and how the company has built consistent sales...

  • Market Proof Marketing

    Ep 451: The Cheat Code Isn't the Answer

    Aug 6, 202638 min

    Jackie , Julie , and Caroline talk about how the smartest marketing often comes from slowing down long enough to notice it, why "defending what we do" is quietly eating up marketers' time, and how the same incentive can...

  • Market Proof Marketing

    Ep 450: Appointments Don’t Lie

    Jul 30, 202645 min

    Kevin is joined by Julie and Caroline to celebrate Episode 450 (only 50 to go until the grand finale…), perform Market Proof Marketing’s first dramatic live reading, and dig into why the flashy, top-down fixes so many...

  • Market Proof Marketing

    Ep 449: Get Specific or Get Skipped

    Jul 23, 202629 min

    Julie , Jackie , and Caroline talk about the anxiety of not knowing what you signed up for, why marketers keep drowning in the "junk drawer" of tools and tactics, and how to sell the communities everyone else has...

  • Market Proof Marketing

    Ep 448: A Tale of Two Home Buying Journeys

    Jul 16, 202646 min

    Beth Russell and Karla Tuten take over the podcast to talk about their personal experiences buying and nearly buying/renovating homes, using their own emotional and often illogical decision-making to illustrate what...

  • Market Proof Marketing

    Ep 447: 20 Years, Zero Regrets

    Jul 9, 202639 min

    Online Sales Coach Melissa Fort joins the podcast to trace her 20-year career journey through the new home industry, from launching one of the earliest online sales programs at Lennar in 2005 through the 2008 financial...

  • Market Proof Marketing

    Ep 446: Stay in Your Lane

    Jul 2, 202640 min

    Jackie , Julie , and Beth discuss the power of staying curious with your data and why obsessing over your competition might be steering you in the wrong direction. They also dig into when marketing follow-up crosses the...

  • Market Proof Marketing

    Ep 445: You Don't Have an Awareness Problem

    Jun 25, 202638 min

    Kevin is joined by Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promotion itself, and the question every marketer...

  • Market Proof Marketing

    Ep 444: Making Home the Happiest Place in the World

    Jun 18, 202642 min

    Erin Willis , Chief Insights Officer at Sekisui House , joins the podcast to share her journey through the home building industry and challenges the sector to move beyond generic decision-making toward consumer-focusd...

  • Market Proof Marketing

    Ep 443: The Marketing-Online Sales Connection

    Jun 11, 202631 min

    Julie is joined by Caroline and special guest Melissa for a crossover conversation about why marketing and online sales teams can’t afford to operate in silos. They dig into the assumptions marketers make about what...

  • Market Proof Marketing

    Ep 442: Stop Chasing Silver Bullets

    Jun 4, 20261h 2m

    Kevin is joined by Julie and Beth to talk about what marketers can learn from Disney, why a successful event deserves a lot more than most teams give it, and why "leads are up" might be the most dangerous sentence in...

Guest Appearances

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