Hosted by Avid Technology · EN · 90 episodes
Established thought leaders with verified media credentials.
A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
Avid Technology hosts Making the Media, a tv show with 90 episodes published.
The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering co
Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media or
What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode. They were discussed in depth by Jon
There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a show
S6E08: The DNx Factor Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level
S6E07: Suite Streams Teams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge: How
S6E06: Making MovieLabs Magic In 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and col
S6E05: Absolutely Flawless Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How doe
S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless production
S6E03: Tip Top Tech Talk The media industry is in a state of constant reinvention. From cloud technologies, to AI, to story-centric workflows, new production processes and delivery methods and more. In a rapidly changing
S6E02: Treasure Hunter Tapping into archives can unearth hidden gems and ensure thatmaximum value is extracted from a valuable resource. But often the workflows to uncover that material can be cumbersome and inefficient.
S6E01: The Editing Innovators Making the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the u
Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of postproduction
S5E11: The Generation Game There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of
S5E10: Predicting the Future Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Wa
S5E09: Local Matters Local TV stations in the United States want to take advantage of AI to make them more efficient but insist this cannot come at the risk of their journalistic credibility. That is the view of an Emmy®
S5E08: TikTok Trailblazing Developing a successful strategy for storytelling on the social media platform TikTok can help tackle the challenge of news avoidance, particularly among younger audiences. That’s the view of a
S5E07: Transparency and Trust A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair. In this episode we
S5E06: Training Talk The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to deliv
S5E05: Post Problems More needs to be done to help people struggling to find work in the post-production market in the UK by offering new training or opportunities in other roles. That’s the view of sound mixer, editor,
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Making the Media is hosted by Avid Technology. The show is categorised under tv (film) and has published 90 episodes.
Making the Media has published 90 episodes.
Making the Media regularly covers tv, film. It sits in the tv category, with a film focus.
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Episodes of Making the Media average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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