A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.
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Contact path
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Booking probability
42%
Guest openness
Selective
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Signup to Generate a PitchA podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month.
Making the Media is hosted by Avid Technology. The show has published 93 episodes to date.
Recent episodes include "S6E13 - Cybersecurity Secrets" (10 July 2026, 31 minutes), "S6E12 - The Agentic AI Pioneers" (19 June 2026, 19 minutes), and "S6E11 - Modernizing Global Production: Scaling Avid Workflows on AWS" (29 May 2026, 28 minutes).
Making the Media publishes roughly every two weeks, with episodes averaging 29 minutes across 93 episodes.
Booking probability for Making the Media is 42%, and the host is rated Selective on guests. Making the Media requires a Pod Score of 80 or higher. Making the Media's contact route on record: verified email.
The strongest fits for Making the Media are Streaming & Social Media. Making the Media has a tv audience.
Avid Technology hosts Making the Media, a tv show with 93 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #13
S6E13: Cybersecurity Secrets Security is non-negotiable in the media business. As the industry moves from on-premises deployments to private data centers, public cloud and hybrid workflows, it grows in importance. So...
Episode #12
The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering...
Episode #11
Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media...
Episode #10
What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode. They were discussed in depth by Jon...
Episode #9
There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a...
Episode #8
S6E08: The DNx Factor Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new...
Episode #7
S6E07: Suite Streams Teams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge...
Episode #6
S6E06: Making MovieLabs Magic In 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and...
Episode #5
S6E05: Absolutely Flawless Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How...
Episode #4
S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless...
Episode #3
S6E03: Tip Top Tech Talk The media industry is in a state of constant reinvention. From cloud technologies, to AI, to story-centric workflows, new production processes and delivery methods and more. In a rapidly...
Episode #2
S6E02: Treasure Hunter Tapping into archives can unearth hidden gems and ensure thatmaximum value is extracted from a valuable resource. But often the workflows to uncover that material can be cumbersome and...
Episode #1
S6E01: The Editing Innovators Making the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the...
Making the Media
Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of...
Episode #11
S5E11: The Generation Game There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of...
Episode #10
S5E10: Predicting the Future Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust...
Making the Media
S5E09: Local Matters Local TV stations in the United States want to take advantage of AI to make them more efficient but insist this cannot come at the risk of their journalistic credibility. That is the view of an...
Making the Media
S5E08: TikTok Trailblazing Developing a successful strategy for storytelling on the social media platform TikTok can help tackle the challenge of news avoidance, particularly among younger audiences. That’s the view of...
Episode #7
S5E07: Transparency and Trust A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair. In this episode we...
Episode #6
S5E06: Training Talk The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to...
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