business
Hosted by Joel Mathew · business · EN-US
Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
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Contact path
Public web form
Booking probability
18%
Guest openness
Selective
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Signup to Generate a PitchJoel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.
Making the Brand is hosted by Joel Mathew. The show has published 17 episodes to date.
Recent episodes include "Hope, Hustle, and Hard Lessons, ft. Phil Sanders" (30 June 2025, 50 minutes), "Inside a Woman-Led Precision Shop That Beats Big Competitors, ft. Debbie Sommers" (10 April 2025, 27 minutes), and "Soccer, Service, and Storytelling ft. Andy McDermott" (10 February 2025, 47 minutes).
Making the Brand publishes roughly every few months, with episodes averaging 30 minutes across 17 episodes.
Booking probability for Making the Brand is 18%, and the host is rated Selective on guests. Making the Brand requires a Pod Score of 80 or higher. Making the Brand's contact route on record: public web form.
The strongest fits for Making the Brand are Marketing, Advertising & PR and Business & Management Consulting. Making the Brand has a business audience.
Joel Mathew hosts Making the Brand, a business podcast with 17 episodes published.
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Making the Brand
<p>Joel first met Phil Sanders, Founder & CEO of Multiply, after hearing him speak at a conference—and instantly knew they were wired the same way.</p><p>In this episode of Making the Brand, Phil gets real about what...
Making the Brand
<p>What does it take to lead a woman-owned precision machining company in a male-dominated industry, and win while doing it? Debbie Sommers, President of Lakeview Precision and client of Fortress, joins Joel Mathew to...
Episode #15
<p>In this episode of Making the Brand, Andy McDermott shares his remarkable journey from professional soccer player to law enforcement officer, full-time actor, and now a leader in youth sports and community...
Making the Brand
<p>In our first episode of Making the Brand featuring Chad Swieca as a full co-host, he and Joel go way back to not only the roots of Fortress Consulting Group, but also Joel's life roots and the influences that led to...
Making the Brand
<p>Meet Chad. Chad Swieca is the owner of River Light FC, a new USL soccer club that's based in Aurora, Illinois. He is a former collegiate and international professional soccer player who has turned that love of the...
Making the Brand
<p>Listen to a new episode of Making the Brand as we sit down with the visionary entrepreneur, Carl West. Carl, a prominent figure in media and leadership development, is the mastermind behind Chicago's first and only...
Making the Brand
<p>For this special episode of Making the Brand, we welcomed Cheryl Scott, meteorologist for ABC7 in Chicago and friend of Fortress. While you may know Cheryl's face from the TV as she forecasts the ever-unpredictable...
Episode #11
<p>For this special episode of Making the Brand, host Joel Mathew was joined by friend of Fortress and CEO of The Holy Post. Joel and Jon talk about the big vision for the Holy Post to become a media conglomerate that...
Making the Brand
<p><b>Author, nationally-syndicated host, and financial trailblazer, Terry Savage, has been on a quest to demystify personal finance for decades. Now, she’s in the giving back stage, looking for ways to help anyone get...
Making the Brand
<p>Looking for motivation? You won't want to miss this one. Making the Brand is back with a continuation of last week's conversation with our friends at Give'r. This time however, it is less about the brand itself and...
Making the Brand
<p>Give'r and Fortress have built a strong relationship over the past year or mutual motivation. With countless hours of strategy and execution, all tailored toward the goal of solidifying their brand identity and...
Episode #6
<p>Jill Cotton is the President of IROL, a software company specializing in Fire Prevention and Risk Reduction Services. We sat down with Jill to ask her a few questions about building her business and then making a...
Episode #5
<p><b>Marlene McCallum is a skilled executive coach who works with Fortress CEO Joel Mathew. The two sat down together to discuss life’s most important lessons; among these are that humans are not fixed and can evolve...
Episode #4
<p>In episode four of Making the Brand, Joel sat down with Aleksandar Zafirovski of Northwestern Medicine. He is an entrepreneurial mind within the healthcare industry, making him the perfect Fortress partner. Over the...
Episode #3
<p>The marketing journey is never a straight line. David Adam, friend and client of Fortress and leader at MidAmerica Orthopaedics, sat down with Joel to talk about their philosophies on marketing after having worked...
Episode #2
<p><b>Jon Walner is an energetic and passionate lawyer who channels this spirit into achieving justice for his clients. Fortress has developed a strong relationship with his firm, Walner Law, having worked on their...
Episode #1
<p><b>Summary:</b></p><p>Guest Ryan Weldon is all about community and culture. In other words, he’s the kind of guy to wear sneakers to his own wedding. In this first episode of Making the Brand, Joel Mathew sits down...
Recent guests on Making the Brand. Study who booked and why before you pitch.
Publicious Book Publishing
Nationally syndicated financial columnist and author, NSU Department of Conflict Resolution Studies
Army Veteran, former corporate executive, entrepreneur, leader of The Lions Pride and Alpha Forge, The Independent Institute
President, IROL
PitchCentric classifies Making the Brand under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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