Loading…
Hosted by Unknown Host · 🇺🇸 US · EN
Established thought leaders with verified media credentials.
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
Unknown Host hosts Making Sense of Martech.
"AI-powered is one thing, but I feel like we're seeing this renewed focus on human-powered. Buying the tool is just a tiny little part of that journey, making the most of it, getting it implemented; there's a human story
We're going down the rabbit hole together again in this week's second Breakdown essay episode. Be sure to listen to part 1 first here . Greek mythology meets the Hunger Games. Borrowed wings, borrowed fire, borrowed trus
"You're on the receiving end of a coordinated PR campaign." - Jonathan 80% CSAT wins trophies. That's a problem. What does it actually take to win an industry award worth winning? Jonathan Harrop has been on both sides:
We're going down the rabbit hole together in this week's first Breakdown episode. We'll be back to regularly scheduled programming next week with a great conversation with someone in the hot seat . But this content was t
"MCP adoption is outpacing security, and we're waiting until something really big gets broken to even address it. We've seen this movie before." — Israa MCP security risks are moving faster than the guardrails meant to c
"People respond to people. It's worked really well for PostHog to lean into the personalities of the people who build the company. We're being authentic, we're being honest, being unfiltered. And I think that's refreshin
"If I could live through accessibility audits and not have someone say, 'but we have alt text,' I would feel like I just entered a new realm of the world." — Sarah Email accessibility (a11y) is broken, and the industry l
"You should be layering AI on top of what you're already doing to make you more efficient. It should not be doing the bulk of the work. It should just be making you faster." — Megan Email development has long been the gr
"I really think that most companies' problem isn't efficiency, oftentimes. It's just like a lack of direction, strategy, or, you know, bad leadership practices." - Darrell This spring, commencement speakers were booed of
Most marketing teams have more tools than strategy, and now they're layering AI on top of that mess. When you scale fast in the wrong direction, fixing it requires more than just throwing AI at your existing martech spra
"SaaS companies are systematically undervaluing marketing ops professionals by rebranding their work with trendy titles while taking their contributions for granted until everything breaks.” — Sara Sara McNamara has spen
"Most of marketing is not a verifiable domain. You can't outsource it to the agents. You need the humans." - Scott Brinker Scott Brinker, creator of the Martech landscape and former VP of Platform Ecosystem at HubSpot, j
"Content was king. Now context is the monarch." — Scott Brinker Scott Brinker has been mapping marketing technology longer than most practitioners have been in it. In this Hot Seat episode, Jacqueline puts the godfather
We host unfiltered conversations with the people shaping the industry. We track the biggest shifts in the marketing technology landscape and ecosystem. Cutting through the noise to spotlight what matters, who’s leading (
"The goal is not to personalize everything. You need to personalize what matters so that you can prioritize it internally in order to execute it well." - Jacqueline Scaling personalization in marketing technology remains
"The only thing propping up Martech budgets right now is AI." — Juan AI adoption pressure has become one of the defining pain points in marketing technology, and the numbers make the case starkly. In this Office Hours ep
"We built an entire industry on the promise of precise measurement, and most of us don't actually trust the numbers." — Juan Marketing technology promised precision, but the reality is far messier. In practice, only 3% o
Martech and data strategy promise control, personalization, and scale, but in practice, they often deliver technical debt, fragile systems, and operational chaos. In this episode, Ian Reisman brings a hard-earned perspec
Jeff Lee doesn't just build marketing campaigns. He engineers lifecycle systems that quietly power billions of customer interactions. As the lifecycle marketing technical lead at Calm, Jeff runs a team of four, shipping
"Personalization is finding that balance — you can give customers everything they want, but it doesn't make the business happy. True personalization is finding the perfect balance." – Eloise Personalization only works wh
Scott Brinker
VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com · Chief Martec
2 appearances on this show
Jeff Lee
lifecycle marketing technical lead · Monstrousitous Strength and Performance
1 appearance on this show
Dela Quist
Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor · Alchemy Worx
1 appearance on this show
Adam Greco
Adobe
1 appearance on this show
Ian Reisman
Paramount
1 appearance on this show
Eloise Gillespie
Optus
1 appearance on this show
Linda Cereda
Nike
1 appearance on this show
Jakub Alexa
Omnivery
1 appearance on this show
Mariska Calabrese
beehiiv
1 appearance on this show
Detected from recent episode content. Sponsor presence is a real signal of listener purchasing power and show monetisation.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Making Sense of Martech has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Making Sense of Martech is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 0 episodes.
Making Sense of Martech regularly covers Business, Marketing, Technology. It sits in the Business category, with a marketing focus.
Making Sense of Martech is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Making Sense of Martech hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Making Sense of Martech average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Making Sense of Martech's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched yesterday.