
How do you help build a brand as successful as Gourmet without really knowing much about food? On this episode of Making It, Patrick talks shop with Dalia Sultan, Chief Innovation Officer at Gourmet Egypt , and the...


A show about building a great business in the region. Each episode is a one-on-one sit-down with a CEO or founder at the top of their game, leaders across industries going through different stages of growth. We talk to them about the issues they face, the challenges they have to overcome, and what it takes to make it.Making It is a production of EnterpriseAM.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchA show about building a great business in the region. Each episode is a one-on-one sit-down with a CEO or founder at the top of their game, leaders across industries going through different stages of growth. We talk to them about the issues they face, the challenges they have to overcome, and what it takes to make it.
Recent episodes include "Gourmet’s Dalia Sultan built a one-of-a-kind kitchen, how does it work?" (29 October 2026, 49 minutes), "The road to an IPO with BdC’s Hussein Abaza" (22 October 2026, 57 minutes), and "A different kind of stamina: AI and law with Lamyaa Gadelhak" (15 October 2026, 55 minutes).
Making It publishes roughly weekly, with episodes averaging 46 minutes across 36 episodes.
Booking probability for Making It is 31%, and the host is rated Selective on guests. Making It requires a Pod Score of 80 or higher. Making It's contact route on record: verified email.
The strongest fits for Making It are Business & Management Consulting. Making It has a business audience.
Making It is a business podcast with 36 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

How do you help build a brand as successful as Gourmet without really knowing much about food? On this episode of Making It, Patrick talks shop with Dalia Sultan, Chief Innovation Officer at Gourmet Egypt , and the...

Banque du Caire is going public in a landmark IPO. On this episode of Making It, Hussein Abaza , the CEO of Banque du Caire , joins Patrick to take us through the strategy behind the sale. Hussein is a legend in...

Will AI eventually replace lawyers? On this episode of Making It — the third installment in our AI series — Lamyaa Gadelhak joins Patrick to refute that claim. It will transform the industry, she explains...

MNT-Halan’s IPO has been the talk of the market for a few weeks. So on this episode of Making It, Mounir Nakhla, the founder and CEO of MNT-Halan , joins Patrick to talk about why his company is going public, and...

What do you risk when you build your business on top of the world’s frontier AI models? Youssef Rizk says, “Look at Google’s graveyard.” Youssef is the CEO of Windfall and co-founder and CTO of...

For a few months, alarms have sounded across the board cautioning of an impending credit bubble. Are they warranted? On this episode of Making It, Hazem Moussa joins Patrick to break down how a bubble in the...

Is Egyptian food having a moment? And more importantly, is our cuisine finally claiming its seat at the global table? Hoda El-Sherif says, “It’s coming.” Hoda is the co-founder and CEO of Flavor...

After almost 50 years of competition, why would two companies choose to merge? Is it as simple as the big entity buying the smaller one, or is there more to the story? On this episode of Making It, Ahmed Ragab...

Foreign investors see a lot of potential in Egypt. Their optimism, however, is not necessarily shared by many inside Egypt. So where does the gap lie? On this episode of Making It, Neveen El Tahri joins Patrick to make...

When Chinese cars first appeared in Egypt around a decade ago, they were met with backlash. Now, they’re everywhere. Why? And how? On this episode of Making It, Ankush Arora joins Patrick to break down how this...

Making It
Past the doom and gloom, what the heck is actually going on with AI at the moment? On this episode of Making It, Tarek Assaad joins Patrick to decode the latest in AI. From one of the smartest people in business and...

Making It
Six days a week, we help top executives make sense of the Arab world’s companies and economies — and every Thursday, our editor-in-chief, Patrick, talks shop with the people who run them. Making It is...

Making It
In this special feed drop, Patrick shares an episode of EnterpriseAM’s new show, Morning Drive. It's a 10-minute rundown of the biggest business stories that will shape your day. To get new episodes straight in...

For the last few decades, Sahel has cemented its place as a go-to summer destination for many. Clear waters. Crisp weather. Buzzing nightlife. Last year, the Ras El-Hekma deal swung the spotlight on the potential...

Making It
After more than five years at Mashreq’s helm, Group CEO Ahmed Abdelaal is a well-known face in the regional banking industry and beyond. Ahmed has led the bank through an ambitious expansion strategy that has seen...

In 20 years of working in private equity, Hossam Abou Moussa has seen the makings of great businesses across industries in Egypt and other emerging markets. At Actis, he is a partner in the private equity business, as...

Hend El Sherbini took over her mother’s testing facility MK Lab in Egypt and rebranded it to Al Mokhtabar in 2004, with the intention of providing affordable and quality testing beyond Cairo. 16 years later...

Ali ElFakharany got hooked on sports data as a university student, and the blog he started to analyze the Egyptian Premier League blossomed into a company in 2017. But the local market was not ready for Arqam’s...

Hisham Shawki and Nancy Zayed launched MagicCube in 2014 with the intention of eliminating the redundancy of hardware-based security currently used in mobile and IoT devices. The primary target of their technology is...

With brick and mortar retail seeing declining growth in developed markets fueled by competition from e-commerce, Majid Al Futtaim tells a story that might look a little different in emerging markets. Malls here still...
Recent guests on Making It. Study who booked and why before you pitch.
Sarwa Capital
Flavor Republic
Baraka Retail Group
Al Mansour Automotive Group
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