Making a Marketer

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017.If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

Making a Marketer is a business podcast hosted by Megan C. Powers, with 196 episodes on record and a Required Pod Score of 80.

Megan C. Powers hosts Making a Marketer, a business show with 196 episodes published.

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  Episode #197

  Season 10 Reunion, Part 2: Community, Consistency, & 9 Years of Marketing Wisdom

  Sep 30, 202650 minS10

  In this episode, we continue the celebration of Season 10 of the Making a Marketer podcast with the second installment of our reunion series! We welcome back an incredible lineup of guests from previous seasons, including Judi Fox, Marissa Cali, Dorien Morin-van Dam, Tracy Stuckrath, Lindsay Hileman, Nathalie Gregg, and Goldie Chan. Together, they discuss the evolution of their marketing journeys, the importance of community, and the lessons learned over the years. Throughout the episode, our guests share their insights on various topics including the significance of authenticity in business, the changing landscape of social media, and the power of personal development. They reminisce about their experiences on platforms like Clubhouse and LinkedIn, while also addressing the challenges and opportunities that arise in the current marketing environment. Key takeaways... - Build Community: Transition from merely having an audience to fostering a community that engages and supports one another. - Embrace Authenticity: Stay true to your values and beliefs, whether you're working for yourself or someone else. - Know Your Audience: Understand who you're speaking to in order to tailor your messaging effectively. - Prioritize Personal Development: Make time for growth and learning to stay inspired and relevant in your field. ~*~*~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 197, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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  Episode #196

  Season 10 Kick-Off - Part 1 Reunion with the Smartest Marketers

  Sep 17, 202649 minS10

  This is a very special reunion episode, which is the kick-off for our tenth season! On this one, we celebrate a decade of the Making a Marketer podcast with a star-studded lineup of past guests! We reconnect with familiar voices and explore the evolving landscape of marketing, community building, and personal branding. Key takeaways... - Build Community: Focus on creating a community around your brand rather than just an audience, fostering genuine connections. - Embrace Change: Adapt your strategies to the evolving landscape of marketing and technology, especially with the rise of AI. - Know Your Audience: Understand who you are speaking to in your marketing efforts to tailor your message effectively. - Personal Development: Invest time in your own growth and learning to stay relevant and inspired in your business journey. This is part one of four... Join us for this enlightening discussion filled with insights and inspiration as we celebrate 10 years of Making a Marketer. Here’s to many more years of connecting, learning, and growing together! ~*~*~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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  Episode #195

  Smart Visibility on Modern LinkedIn with Richard Bliss

  Aug 26, 202654 minS9

  In this episode, we're so excited to welcome the insightful Richard Bliss , CEO of Blisspoint Consulting , as we dive into the evolving landscape of LinkedIn and the profound impact of AI on professional visibility. Richard shares his expertise on how the platform has transformed since 2025, moving away from a focus on virality to a more nuanced approach that prioritizes credibility and authority . We discuss the significant changes in LinkedIn's algorithm and how they affect content visibility. Richard explains the importance of understanding what the AI evaluates when determining who sees your posts and how to craft your profile to enhance your professional presence. He emphasizes the need for marketers to adapt their strategies, focusing on consistent topic authority rather than fleeting trends, and the crucial role that thoughtful engagement plays in building relationships on the platform. The conversation also touches on common LinkedIn myths that marketers should leave behind and the power of meaningful comments as a tool for visibility and connection. Key takeaways... - Understand the Algorithm: LinkedIn's AI prioritizes credibility and authority, so you should ensure your profile reflects your expertise clearly. - Focus on Topic Authority: Specialize in a few key topics to establish yourself as a credible source rather than spreading yourself too thin. - Engage Thoughtfully: Use comments as a powerful tool to connect with your audience and enhance your visibility on the platform. - Avoid Common Myths: Move away from outdated practices like posting daily or relying heavily on hashtags; instead, focus on quality content that adds value. Join us for this enlightening discussion filled with practical tips and strategies that will help you navigate the complexities of LinkedIn in an AI-driven world. Our guest... Richard Bliss is a leading voice on how AI is reshaping LinkedIn and professional visibility. As the CEO of Blisspoint Consulting, he has helped countless executives and sales teams understand the intricacies of LinkedIn's evolving AI ecosystem. With a unique blend of military discipline and Fortune 500 experience, Richard empowers professionals to build authority and credibility in an increasingly competitive landscape. ~*~*~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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  Episode #194

  Harnessing Behavioral Science to Boost Marketing Success with Nancy Harhut

  Aug 12, 202640 minS9

  In this episode, we're thrilled to welcome Nancy Harhut , a behavioral science expert and co-founder of HBT Marketing . Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective marketing strategies. Nancy shares her expertice on how marketers can leverage behavioral science to create campaigns that resonate with audiences. She discusses the concept of autonomy bias, revealing how giving customers choices can significantly increase their likelihood of making a purchase. The conversation also touches on the importance of emotional appeal in marketing and how small changes can lead to substantial results. You will gain insights into practical tactics such as the power of social proof and the effectiveness of providing clear reasons behind calls to action. Nancy’s engaging examples, including a compelling case study on reciprocity, illustrate the real-world application of these principles and their impact on business outcomes. Key takeaways... - Autonomy Bias: Empower your audience by offering choices, which can increase their willingness to engage with your brand. - Emotional Connection: Remember that people often make decisions based on emotions and then justify them with logic. - Social Proof: Utilize testimonials and case studies to show potential customers that others like them have successfully used your product or service. - The Power of "Because": Providing a reason, even a simple one, can significantly boost compliance with your requests. Join us for this enlightening discussion that will inspire marketers to harness the power of behavioral science and enhance their marketing effectiveness. Our guest... Nancy Harhut is an internationally recognized marketing strategist and behavioral science expert, known for her innovative approach to understanding consumer behavior. As the co-founder of HBT Marketing, she helps businesses drive customer action and loyalty through the application of behavioral insights. Nancy is also the author of the bestselling book Using Behavioral Science in Marketing, which offers practical strategies for marketers looking to motivate behavior effectively. ~*~*~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 194, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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  Episode #193

  Unlocking AI's Potential in Marketing with Dennis Yu

  Jul 29, 202647 minS9

  We are thrilled to have the dynamic Dennis Yu , CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity. Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential. He discusses how AI can take over repetitive tasks, allowing marketers to focus on their core missions and build genuine connections with their audiences. The conversation dives deep into the concept of the "Content Factory," where one piece of content can be transformed into multiple meaningful assets without losing authenticity. Dennis also highlights the importance of building AI teams and agents that can work collaboratively, much like a well-oiled machine, to drive marketing success. Key takeaways... - Mindset Shift: Embrace AI as a tool to enhance your capabilities, rather than viewing it as a replacement for human creativity. - Focus on Core Goals: Identify the administrative tasks that can be automated, freeing up time for more impactful work. - Build Your AI Team: Treat AI agents like team members by training them with your unique voice and insights to maintain authenticity. - The Content Factory: Repurpose content effectively to create a variety of meaningful assets from a single piece of content. Join us for this engaging and insightful discussion filled with actionable strategies that will empower marketers to thrive in the evolving landscape of AI-driven marketing. Our guest... Dennis Yu is a prominent figure in the world of digital marketing, known for his expertise in AI-driven marketing systems. As the CEO of Blitz Metrics , he helps businesses streamline their marketing processes and train the next generation of digital marketers. Dennis is passionate about empowering marketers to work smarter and achieve their core missions through innovative strategies. ~*~*~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 193, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify ! **

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