business
Hosted by Swoz Consulting · business · EN · 57 episodes
YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Signup to Generate a PitchYOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery.
Make Your Brand Legendary with Swoz Consulting is hosted by Swoz Consulting. The show has published 57 episodes to date.
Recent episodes include "Ep 57: Turning Employees Into Ambassadors" (15 October 2026, 24 minutes), "Ep 55: The Legendary Onboarding Engine" (17 September 2026, 35 minutes), and "Ep 54: Uncovering Organizational Blind Spots" (3 September 2026, 37 minutes).
Make Your Brand Legendary with Swoz Consulting publishes roughly every two weeks, with episodes averaging 34 minutes across 57 episodes.
Booking probability for Make Your Brand Legendary with Swoz Consulting is 33%, and the host is rated Selective on guests. Make Your Brand Legendary with Swoz Consulting requires a Pod Score of 80 or higher. Make Your Brand Legendary with Swoz Consulting's contact route on record: verified email.
The strongest fits for Make Your Brand Legendary with Swoz Consulting are Marketing, Advertising & PR. Make Your Brand Legendary with Swoz Consulting has a business audience.
Swoz Consulting hosts Make Your Brand Legendary with Swoz Consulting, a business show with 57 episodes published.
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Make Your Brand Legendary with Swoz Consulting
In this Swoz monthly webinar excerpt, you’ll learn the difference between an engaged employee and a true ambassador. Most companies have good people who show up and do great work. Ambassadors go a step further by...
Make Your Brand Legendary with Swoz Consulting
In this Swoz monthly webinar excerpt, Matt covers one of the most neglected processes when it comes to making a legendary brand: Onboarding. We pour enormous energy into recruiting and retention, but the middle part...
Make Your Brand Legendary with Swoz Consulting
In this excerpt from a Swoz monthly webinar, we tackle something every leader has, but few actively look for: blind spots. The problems that seem to appear overnight were usually brewing for months. And even though the...
Make Your Brand Legendary with Swoz Consulting
Another excerpt from one of Swoz's monthly webinars -- this time tackling one of those ideas everyone agrees with but few actually implement: continuous improvement. Kodak invented the world's first digital camera in...
Make Your Brand Legendary with Swoz Consulting
This episode is another excerpt from one of Swoz's monthly webinars - this time diving into the side of the business that drives profit and productivity: your people. Customer experience drives revenue. Employee...
Make Your Brand Legendary with Swoz Consulting
If you want people to put in effort to win, show them the score. But the opposite is also true - don't give people a score to look at, and watch their performance drop. Scott in particular shares many personal and...
Make Your Brand Legendary with Swoz Consulting
Scott and Matt discuss relaunching their online program - and the important lessons about Customer Insight and Personalized Service they learned and applied through this process. High-end consulting serves one type of...
Make Your Brand Legendary with Swoz Consulting
You mapped out your customer journey. But now what? Scott and Matt pick up where they left off, digging into what you actually do with all those post-it notes stuck to the wall. The goal is finding the friction points...
Make Your Brand Legendary with Swoz Consulting
Season 2 kicks off with a new co-host! Scott welcomes Matt Sprague (Swoz Consulting's COO) as Caitlin pursues an exciting international opportunity. In this episode, we're jumping straight into Customer Journey Mapping...
Make Your Brand Legendary with Swoz Consulting
What if your greatest opportunities are hiding in plain sight? In this episode, Scott and Caitlin wrap up their mini-series on assessments by unpacking the power of benchmarking - not just as a way to compare, but as a...
Make Your Brand Legendary with Swoz Consulting
When a third party shows up, everyone sits up straighter. In today's episode, Scott and Caitlin dive into the psychology behind why outside perspective is so powerful in assessments. And there's a surprising part to all...
Make Your Brand Legendary with Swoz Consulting
Get ready for this new 3-part Mini Series on what is often a crucial missing step during the consulting process: Assessments. Ever wonder why leadership teams can devolve into brutal fights over strategy? It's usually...
Make Your Brand Legendary with Swoz Consulting
Some conversations just stick with you. A couple weeks after the interview with Howard Behar (Episode 39), Scott and Caitlin are still talking about his insights. In today's episode, they discuss more about how Howard's...
Make Your Brand Legendary with Swoz Consulting
Sure, you can make an action figure of yourself with AI. But while everyone's playing with chat prompts and generating funny images, some companies are using AI to free up millions of dollars sitting in warehouses. The...
Make Your Brand Legendary with Swoz Consulting
Ever have a conversation that keeps replaying in your mind weeks after it happened? That's how it felt after talking with Jim Huling in Episode 37. In this episode, Scott and Caitlin dig deeper into the "fiery nuggets"...
Make Your Brand Legendary with Swoz Consulting
What separates exceptional organizations from the rest? In this conversation with Jonathan Reynolds, founder of Titus Talent, Scott and Caitlin explore why finding the right people is the foundation of every legendary...
Make Your Brand Legendary with Swoz Consulting
What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant...
Make Your Brand Legendary with Swoz Consulting
What can we learn from someone who's generated over $21 billion in enterprise value through digital transformation? In this conversation with Ben Elmore, Scott and Caitlin explore the often-misunderstood world of...
Make Your Brand Legendary with Swoz Consulting
After decades coaching thousands of executives across 21 countries, Jim Huling has experienced first-hand what separates thriving teams from those that merely survive. What if the most crucial element of team success...
Make Your Brand Legendary with Swoz Consulting
What happens when you combine lightning-fast growth with unwavering quality standards? In this conversation with Grace Chadwick, COO of Crumbl Cookies, Scott and Caitlin explore how one of the fastest-growing food...
Recent guests on Make Your Brand Legendary with Swoz Consulting. Study who booked and why before you pitch.
full-time grain farmer, President of Hickman County Farm Bureau, President of the Kentucky Soybean Association, past Kentucky FFA state officer, Charlotte Tilbury Beauty
former President of North America, founding President of Starbucks International, Starbucks
Co-Author of The 4 Disciplines of Execution, Franklin Covey
Crumbl Cookies
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