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Hosted by Swoz Consulting · 🇺🇸 US · EN · 50 episodes
Established thought leaders with verified media credentials.
YOUR brand can be legendary. No matter if you think your brand is too small, too niche, or too ordinary, any brand can become legendary if you apply the right strategies and systems. Join Scott Wozniak and Caitlin Johnson of Swoz Consulting, on a journey of discovery. With over 20 years of hands-on experience in creating and maintaining legendary brands, they have the proven knowledge you need to take your brand from ordinary to extraordinary. Every episode has fresh insight from leaders in the trenches, sharing practical strategies that you can implement today, and stories of incredible brand transformations. With these tools, you can make your brand legendary, too.Hosted on Ausha. See ausha.co/privacy-policy for more information.
Swoz Consulting hosts Make Your Brand Legendary with Swoz Consulting, a business show with 50 episodes published.
If you want people to put in effort to win, show them the score. But the opposite is also true - don't give people a score to look at, and watch their performance drop. Scott in particular shares many personal and histor
Scott and Matt discuss relaunching their online program - and the important lessons about Customer Insight and Personalized Service they learned and applied through this process. High-end consulting serves one type of cl
You mapped out your customer journey. But now what? Scott and Matt pick up where they left off, digging into what you actually do with all those post-it notes stuck to the wall. The goal is finding the friction points, g
Season 2 kicks off with a new co-host! Scott welcomes Matt Sprague (Swoz Consulting's COO) as Caitlin pursues an exciting international opportunity. In this episode, we're jumping straight into Customer Journey Mapping:
What if your greatest opportunities are hiding in plain sight? In this episode, Scott and Caitlin wrap up their mini-series on assessments by unpacking the power of benchmarking - not just as a way to compare, but as a t
When a third party shows up, everyone sits up straighter. In today's episode, Scott and Caitlin dive into the psychology behind why outside perspective is so powerful in assessments. And there's a surprising part to all
Get ready for this new 3-part Mini Series on what is often a crucial missing step during the consulting process: Assessments. Ever wonder why leadership teams can devolve into brutal fights over strategy? It's usually no
Some conversations just stick with you. A couple weeks after the interview with Howard Behar (Episode 39), Scott and Caitlin are still talking about his insights. In today's episode, they discuss more about how Howard's
Sure, you can make an action figure of yourself with AI. But while everyone's playing with chat prompts and generating funny images, some companies are using AI to free up millions of dollars sitting in warehouses. The f
Ever have a conversation that keeps replaying in your mind weeks after it happened? That's how it felt after talking with Jim Huling in Episode 37. In this episode, Scott and Caitlin dig deeper into the "fiery nuggets" J
What separates exceptional organizations from the rest? In this conversation with Jonathan Reynolds, founder of Titus Talent, Scott and Caitlin explore why finding the right people is the foundation of every legendary br
What if treating your people well wasn't at odds with driving high performance? In this powerful conversation with Howard Behar, former President of Starbucks International, Scott and Caitlin explore why servant leadersh
What can we learn from someone who's generated over $21 billion in enterprise value through digital transformation? In this conversation with Ben Elmore, Scott and Caitlin explore the often-misunderstood world of bringin
After decades coaching thousands of executives across 21 countries, Jim Huling has experienced first-hand what separates thriving teams from those that merely survive. What if the most crucial element of team success --
What happens when you combine lightning-fast growth with unwavering quality standards? In this conversation with Grace Chadwick, COO of Crumbl Cookies, Scott and Caitlin explore how one of the fastest-growing food brands
What happens when you get direct advice from an industry pioneer? In this episode, Scott and Caitlin explore how valuable conversations with industry pioneers can transform your business approach. Caitlin shares insights
We've spent the past few weeks getting specific about The Three C's of Hiring -- and now it's time to put it all together. It's one thing to have all the knowledge and strategies, but what do you do when you encounter qu
Last episode, Scott and Caitlin addressed the fundamentals of hiring for Competence. Now, it's time to enter troubleshooting mode. You might know the secrets of how to assess for Competence, but what do you do when real-
After exploring Character and Chemistry, we've reached the final 'C' of hiring: Competence. While it might seem like the most straightforward of the three to evaluate, Scott and Caitlin reveal why traditional interview a
In the previous episode, Scott and Caitlin explored how to define Chemistry; now we're diving into the practical side of assessing it. Scott and Caitlin break down why initial interviews can be deceptively polished, and
Jonathan Reynolds
full-time grain farmer, President of Hickman County Farm Bureau, President of the Kentucky Soybean Association, past Kentucky FFA state officer · Charlotte Tilbury Beauty
1 appearance on this show
Howard Behar
former President of North America, founding President of Starbucks International · Starbucks
1 appearance on this show
Jim Huling
Co-Author of The 4 Disciplines of Execution · Franklin Covey
1 appearance on this show
Hugh Henderson
Capstone Hospice
1 appearance on this show
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Make Your Brand Legendary with Swoz Consulting is hosted by Swoz Consulting. The show is categorised under business and has published 50 episodes.
Make Your Brand Legendary with Swoz Consulting has published 50 episodes.
Make Your Brand Legendary with Swoz Consulting regularly covers business. It sits in the business category.
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