Make it Matter!

<p>What do you do when an influential family is spreading negativity about your school? In this episode of Make It Matter, Rochie dives into a high-stakes conversation with a school principal facing this exact...

<p><br></p><p>When school leaders ask, “How do we increase enrollment?” they’re usually looking for a new ad campaign or a slicker brochure. But according to marketing veteran [Your Name], they’re asking the wrong...

<p>When a school director told me, 'Just use AI to write the story,' it wasn't just a suggestion; it was a symptom of a deeper crisis in leadership. </p><p><br></p><p>In this episode of Make It Matter, we pull back the...

<p>Stop marketing to "shoppers" and start talking to parents in crisis.</p><p><br></p><p>In this episode, we explore a profound realization: parents looking at Jewish Day Schools and parents looking at specialized...

<p>Are you feeling the "Spring Scramble"?</p><p><br></p><p>In this episode, we unpack the harsh reality of school marketing: why the "perfect" plan you built in August often hits a wall by April. We explore the...

<p>Are you marketing your "ovens" or your "meals"? </p><p><br></p><p>Most Jewish organizations make the mistake of showing donors and parents the "sweat equity": the permits, budgets, and administrative hurdles rather...

<p>You can get more attention for your school and still not get chosen.</p><p><br></p><p>Why? Because the most powerful marketing isn't a poster sent to community seders; it's a parent explaining what their child is...

<p>Are you packing your school newsletters with educational theory and jargon just to prove the value of your classroom? </p><p><br></p><p>In this special NotebookLM-generated episode of Make it Matter, we dive into...

<p>Are you tired of using stiff "brochure speak" to market your school?</p><p>In this episode of the Make It Matter podcast, we explore why listing your shiny new STEM labs or throwing out heavy educational jargon...

<p>Are you a preschool leader who feels like your "good work" is invisible online?</p><p><br></p><p>In this episode, we break down the Trust Before Urgency framework—a strategic shift for early childhood educators who...

<p>In this episode of Make it Matter, we’re diving into the philosophy of Designs Exclusively Yours. Most organizations use social media as a digital billboard, but we believe the true goal is building a "Digital...

<p>546 views. 0 Enrollments." 📉</p><p><br></p><p>In this episode of Make It Matter, we’re pulling back the curtain on a massive marketing disconnect in Jewish education. We’ve been told to "just post more" to satisfy...

<p>Is your school's social media hiding your greatest asset? In this episode, Rochie Popack explains why "perfect" trophy photos are actually a marketing liability for Jewish Day Schools. Discover how to pierce the "Fog...

<p>Your Hebrew school curriculum is thoughtful, creative, and developmentally aligned—but does your marketing reflect that? </p><p><br></p><p>In a digital world where every program looks remarkably similar, "fun" is no...

<p>When "Ease" is the Enemy of Connection.</p><p><br></p><p>In this episode, we look past the technical "tweaks" of marketing, ike adding a QR code or a URL, to uncover the deeper strategy of how families actually...