Made in Iowa, The Manufacturing Podcast
E38 | The Third-Generation Advantage: Reinvention, Relationships, and Results | Made In Iowa
Universal Printing is a rare success story in American manufacturing—a third-generation family business that has continued to evolve rather than rely on past success. Brian and Sarah Springer shared how thoughtful decision-making, a willingness to challenge long-held assumptions, and a commitment to continuous improvement have helped the company remain competitive in a rapidly changing industry. They discussed the unique dynamics of leading a family business, honoring the legacy built by previous generations while making the difficult decisions necessary to position the company for the future. Throughout the conversation, one theme rose above all others: an unwavering focus on the customer. Whether investing in new equipment, embracing emerging technologies, streamlining operations, or expanding capabilities, every decision is filtered through a single question—how does this better serve the customer? Rather than viewing technology as a replacement for people, Universal Printing sees it as a way to deliver greater quality, faster turnaround, and more innovative solutions. Their story is a reminder that longevity isn't achieved by resisting change, but by continually reinventing your business while staying true to the relationships and values that built it in the first place. Presenting Sponsor: Wellmark Blue Cross Blue Shield https://wellmark.com/MadeinIowa
